Why Keyword Generation is Important

This series describes how to identify the best keywords to help your target customers find your company online. The keywords can be used to optimize your online content (e.g., your corporate website, landing pages, blogs, social media status updates) and other online channels. The more you use your target keywords throughout your online content, the easier it will be for your target customers to find you and the more relevant you will become in their minds. The ultimate benefit will be increased relevant traffic to your website.

Top Business Benefits

Identifying and using the most effective keywords possible enables you to optimize your marketing efforts in several ways:

• Paid search engine marketing will benefit immediately from keywords with lower cost per click or with higher conversion rates.
• Strategic and consistent use of keywords throughout your online content will undoubtedly allow your site to attain better organic search engine visibility (higher ranking in search engine result pages).

The top keywords should form the core of your messaging in other mediums as well, including social media. Your non-textual content, such as videos and podcasts, can be tagged with the relevant keywords and linked to your other online content.

Stay tuned for more information on finding the best keywords for your target audience.  Next week I will give you some information to help you customize your approach to this type of research.