Why Invest in Case Studies?

This is a part of a series that was cre­at­ed to help you create case studies for your com­pany.  This series will walk through the process, nec­es­sary roles, in addi­tion to guides for each role to help your com­pany get started quickly.

Professionally produced case studies:

• Build credibility with your prospects. Case studies demonstrate the legitimacy of your products/services; your customers’ willingness to participate in case studies and share their successful results shows prospects that other companies are satisfied with your products/services. Your case studies offer proof that your solutions work, and that your products/services are worth the investment.
• Increase sales productivity. By displaying your company’s successes through a clear and concise marketing document, your sales team will have less selling to do – the content speaks for itself and the story serves much like a reference check would for your business.
• Showcase your company’s success to investors, partners, analysts, and the media.Your case studies are essentially bragging tools for your company; they demonstrate how rather than just talking the talk, your business walks the walk. Case studies leave a lasting impression that people can physically take away with them after a meeting or presentation.

Next week, I’ll discuss the three roles OpenView has identified to ensure the process is time- and resource-efficient.