This is a part of a series that was created to help you create case studies for your company. This series will walk through the process, necessary roles, in addition to guides for each role to help your company get started quickly.
Professionally produced case studies:
- Build credibility with your prospects. Case studies demonstrate the legitimacy of your products/services; your customers’ willingness to participate in case studies and share their successful results shows prospects that other companies are satisfied with your products/services. Your case studies offer proof that your solutions work, and that your products/services are worth the investment.
- Increase sales productivity. By displaying your company’s successes through a clear and concise marketing document, your sales team will have less selling to do – the content speaks for itself and the story serves much like a reference check would for your business.
- Showcase your company’s success to investors, partners, analysts, and the media.Your case studies are essentially bragging tools for your company; they demonstrate how rather than just talking the talk, your business walks the walk. Case studies leave a lasting impression that people can physically take away with them after a meeting or presentation.
Next week, I’ll discuss the three roles OpenView has identified to ensure the process is time- and resource-efficient.