Serious Business: Why Gamification Is Here to Stay

by Wall Street Journal

Welcome to the era of gamification.

With more and more companies turning to game dynamics in hopes of taking their customer and employee engagement to the next level, analysts expect gamification will become a $2.8 billion market in the U.S. by 2016. And one expert believes it’s just the beginning.

In this Wall Street Journal article, Lizette Chapman speaks with Gabe Zichermann, gamification author and conference chair of the three-day Gamification Summit held this week in San Francisco, and asks him why the market is growing — with a large proportion of new adoption coming from enterprise players such as, Cisco, and Oracle, etc. —  and which areas are still ripe for disruption — HR is at the top of the list.

Speaking to the essence of gamification’s allure, Zichermann explains that, “We’ve never operated a society that was free from structure, rewards, or penalty for bad behaviors. Now because of technology, organizations of all sizes are capable of putting that into their systems.” Read the full article on why gamification is more than just a passing fad.