What is content marketing?

Do you meet your customers on your own terms?

It is not about interruption marketing anymore.  Content marketing is the creation of consistent, valuable, and relevant content to maintain or change behavior. It is about a new behavior, largely driven by the web, where people are looking for information on their own terms for their own needs.

Experts like Joe Pulizzi, Chris Baggott, and Jonathan Kranz answer the question “what is content marketing?”