What Execs MUST Understand About Social Media Marketing

by VentureBeat

Not only are more companies employing social media marketing strategies these days, they’re also becoming increasingly reliant on them to reach their audiences. But are the people at the top getting the message?

Reggie Bradford, CEO of Vitrue, is a proponent of incorporating serious social media practices into a company strategy. In a recent post for Venture Beat, he writes that despite his support for social platforms, it’s important for execs to have a realistic understanding of what social media can and can’t do. The social sandbox is growing. With this in mind, don’t limit yourself to a restrictive space; use the entire sandbox, he says.

Of course, any social media endeavor will also rely on a content marketing strategy to make it work. Otherwise, don’t expect great results. For more thoughts from Bradford, read the full article.