What are the Employee Bloggers Responsible for?

Devon-McDonald by

This is a part of a series that was created to help you get the practice of corporate blogging built into your company. This series will walk through the process, necessary roles, in addition to guides for each role to help your company get started quickly. The following several posts make up a quick start guide for the employee bloggers.

Before you publish your first blog post, it’s important that you check off the items on the following list. It’s the blogging administrator’s responsibility to:

  • Make sure you are comfortable with the blogging initiative
  • Make sure you are committed to the process
  • Show you how your blogging efforts can 1) further your success as an individual, and 2) advance the company’s content marketing strategy as a whole.

If you feel that you have not received enough education on blogging best practices, contact your blogging administrator and ask for further guidance.
I understand how to use our blogging platform effectively.
I understand who I am writing to and what I should be writing about (i.e., I know who our target personas are and what kind of information they are looking for).
The blogging administrator has provided me with a list of keywords to use while writing; I understand how these keywords will help my target audience find my blog on search engines.
I have received the list of blogging “do’s” and “don’ts” and I understand all of the points.
I have received a list of ideas for what to focus on in my first post, and what to continue to write about thereafter.
The blogging administrator has given me advice on how to use my blog and social media to build my personal brand.

Next week I’ll begin providing tips for employee bloggers.