The biggest hurdle? You’re not asking.
So not only does Jonathan suggest adding referral requests and acting on them in the account development process, but also:
- Seeking and evaluating metrics around referrals, and
- Development and training centered on maximizing the impact of referrals and encouraging skill confidence.
So when is the best time to ask a customer for a referral? And what are the best ways of generating referrals? Read on to find out!