If you think the days of cold calling are dead, think again.
Since the sales 2.0 era has been ushered in, sales professionals think that some of the practices from the bygone era can be abandoned. More to the point, everyone that dreaded cold calling is eager to bury it. “Not so fast,” says inside sales consultant Mike Brooks in this short video.
Brooks believes that phone skills are still a valuable asset to salespeople. And cold calling specifically is still alive and well. In fact, the sales departments that ignore it henceforth are risking a lot. For more on why phone sales still matter, watch the video featuring Brooks.