Starting a corporate blog is an effective content marketing tool—and it’s so easy!
In this video, Ann Handley talks about why every company should start a blog.
The tools aren’t complicated—all you need to do is sign up with WordPress or another blogging platform. And as long as you realize it’s not a “one-and-done” initiative, you should be able to convince upper management that starting a blog ASAP is a great idea.
Maintaining a blog isn’t easy, but with the right team and a shared mindset, it’ll be a worthwhile endeavor for your entire organization’s content marketing strategy.