Managers at young companies usually ask a lot of their employees.
And when their demands are plentiful, there’s bound to be overlap in expectations. Since most expansion stage businesses are looking to cultivate their own identity, this can inhibit the natural process. In sales specifically, confusion and overlap breeds a muddled sales culture that’s often lost when it comes to responsibilities, says president of Above the Line Rich Chiarello.
In this short video, he explains that overlapping duties can greatly detract from the level of clarity in sales — and why that’s something to be avoided at all costs. For more on why clarity is a difference-maker for sales culture, watch the video from OpenView Labs.