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Saeed Khan defines product management, how it should be staffed, and how growing companies can optimize their product management teams.
Check out this list of some of the top thought leaders in the worlds of B2B selling, lead generation and more.
Saeed Khan defines product management, how it should be staffed, and how growing companies can optimize their product management teams.
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According to Peter Cohen, managing partner with SaaS Marketing Strategy Advisors, there isn’t one. SaaS marketing strategies are all about the fundamentals, advanced techniques, thought leadership and best practices. That is to say, in SaaS marketing, you get back what you put in (usually).
As Cohen describes it, just because a marketing technique worked today, doesn’t mean it will work tomorrow. Nor does it mean that if it worked for someone else, it will also work for your company. Excelling in SaaS marketing takes a nuanced knowledge of what works — and just as importantly — what doesn’t.
Cohen says that the key to differentiating between the two is a mix of experience and experimentation. For more on this topic, watch the video from OpenView Labs.
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