Wondering if online content marketing is effective in both B2B and B2C? It is. Although content marketing may have its boundaries, the B2B and B2C markets don’t constitute such limitations. An exemplary company that showcases the flexibility of online content marketing is American Express, which has had one of its flagship programs, Open by American Express, flourish despite targeting small businesses. If this isn’t proof positive of the lack of limits, then you should consider some of the other possibilities a content marketing strategy presents when applied B2B and B2C. One of the immediate benefits of developing a well-oiled and…
Video Library
A Panel Discussion about Job-Seekers and Employers
When it comes to finding and attracting the top talent, do you know what you should be doing? There isn’t a single, limitless source for the top recruits. And getting them once you’ve pinpointed their location is yet another step in the process. More than anything else, it always helps to be open during the candidate interviews so everything comes to the forefront. It’s much better to have said everything and then some, than not have said enough. If you leave out an important detail during the recruitment period, your employee may hold onto this and it could negatively impact…
A Music Video Parody about Outbound Marketing
Have you grown weary of banging your head against the desk as an outbound prospector? So did HubSpot. The company has created some groundbreaking software to help institute the inbound marketing methodology at companies. In this video, a HubSpot staffer, Rebecca Corliss, playfully records a spoof music video. In it, she complains about the trials and tribulations of an outbound marketer. Coincidentally, this is the exact issue the company she’s employed by works to resolve on an everyday basis. HubSpot’s company strategy is focused on inbound marketing and bringing customers to the employee. This lead generation system allows marketers, as…
Your Chariot Awaits: Why You Should Podcast
If everybody jumped off a bridge, would you do it, too? In the case of podcasting, you should. While not everybody has endeavored into this arena, those that have are seeing positive results. The move is all about expanding the number of offerings you’re making available to visitors. It’s a substantial addition to any content marketing strategy that will give you a competitive advantage over your competition, assuming that they’re not riding the same money train. Another point to consider is that podcasting is on the upswing. It’s a medium that is growing and will likely be a staple at…
Sourcing Resources to Build Your Board
Building a high-performing board requires you to invest in development. For a cohesive board, you have a range of options at your disposal. As an example, if you’re looking to build a balanced board, you should attempt to source an audit firm. If you don’t already have access to an audit firm, you should consider procuring one for this purpose. Thereafter, you will have the luxury of having added business development consulting services at your disposal. And you can now invite the audit team to your board meetings (especially the formal ones) for experienced and knowledgeable input. Another benefit of…
Identifying Concerns Relating to Intellectual Property
One road your company doesn’t want to traverse is the one that leads to a court appearance because of legal troubles. Legal issues are an unavoidable concern for businesses.
Incorporating a Squeeze Page to Acquire Newsletter Subscribers
Squeeze Pages have stood the test of time, yet many people aren’t intricately familiar with them. First off, they’re a great device to help quickly launch a newsletter and add refinement to an inbound marketing campaign. Numerous rules govern the squeeze page and dictate what you can and can’t do. Assuming you’re looking to draw a crowd, all of the typical guidelines of content marketing strategy apply to squeeze pages. You should be looking to craft a catchy headline that grabs readers and holds them, for example. And at some point, you’ll also need to pry people from their e-mail…
A Quick Lesson on Getting Subscribers
A playful video lesson on getting more subscribers on YouTube.
Connecting the Dots between Usage and Product Success
In every field, there’s always an element that has no replacement. Usage is the indispensable component inside software development. Without it, companies would lack a true sense of their product during (and before) the official launch period. By being able to get the product out to customers in the early stages, they can get a more well-defined understanding of what they’re dealing with. This contributes to the business development strategies as it re-calibrates the company’s trajectory. As Brad Feld, managing director of the Foundry Group explained, the quote “Usage is like Oxygen for Ideas” is essentially saying that you need…
The Explanation Behind Freebies for Newsletters
A company website, for all that’s likely been invested into it, can only offer so much to visitors. For this reason, you may need to call in the big guns. You need to offer freebies. But first, a rhetorical question: Who doesn’t like free stuff? With such an obvious answer, you think more people would incorporate freebies into their marketing strategy. But nay; such a simple tool with untold potential. Yet your business growth strategies beckon. As this summary is being written, Black Friday has come and recently gone. And that is the Holy Grail of marketing tools. The freebie…