A Look at the ScrumMaster’s Duties when going Agile

Agile development is only truly agile when production hurdles are being cleared at the rate of software development. Meaning: A team isn’t being slowed by minor or major personnel and work-related issues. Much like problems with development, they should be prepared to solve everything in their path. And during a Scrum adoption, a ScrumMaster is needed to guide the team toward creating a culture of self-reliance. By having a best practices process to in place to solve internal issues, a ScrumMaster can take a step back and let a team operate without interference. Ultimately, this should be the goal of…

Mark Zuckerberg on Hiring Practices at Facebook

Ever wonder how social media magnate Mark Zuckerberg looks for in job candidates? For Zuckerberg, raw intelligence is the largest factor in hiring new employees. He believes that a superior intellect allows his employees to achieve successes that more seasoned employees couldn’t. The Facebook founder also harped on the importance of intellect in determining the caliber of the produced work, as was evidenced by a particular employee that contributed a great deal, despite not having much professional experience. Another component of the hiring best practices process at Facebook is the employee’s interest in the company strategy. The employee simply has to believe in what the company is trying…

Ever Wonder what Sales Training is Like at LinkedIn?

LinkedIn has set a precedent when it comes to social media growth. They broke free from the confines of perceived notions and decided to use their platform for business correspondence, while the stalwart social media mediums only considered personal communication. For their pioneering mindset, they were rewarded with tremendous growth. Now, they have increased the number of salespeople employed by their company exponentially. And they’re expecting more positions to open up in the near future. So what is the sales training program like at a company that is seeing such immense success? Training is ingrained in the sales process and a key…

Let Your Company Culture Dictate Your Hiring Practices

Company culture is introduced at the founding and established over time. A range of factors influence culture during its development, from the hiring approach to the dress code. Each one of these elements should have its own best practices process that is tuned to encompass the company culture. And at every step, the culture should be dictating how things plays out at the organization. With this in mind, consider the startup recruitment process. If you can establish a high benchmark then, it’s unlikely that you will falter when it comes to the caliber of the typical new hire. Similarly, at the…

How Memories of Past Customer Experiences Shape Future Dealings

Everybody has a customer experience that was so pleasurable or horrible that it resonates with them to this day. The qualities that comprise that experience will vary from person to person. Still, there is little doubt that every one of us can come up with a delightfully memorable or dreadful customer experience if prompted. What is the relevance of this to your customers? Read on. You yourself remember a customer experience so moving that it has stayed with you for some time. And you recall this experience whenever you’re interacting with a company, at least on a subconscious level. It’s…

Intelligent Employees Breed a Culture of Innovation

Outfitting your company with intelligent employees can give you a competitive advantage when it comes to innovation. Intelligent employees feed into a productive culture that can improve a company’s positioning. When you’re able to hire smarter people than the competition, you’re vastly improving your standings in the market. When Google first launched, their focus was always on hiring the smartest people they could possibly reach. They did so by making it clear that they wanted the most intelligent people at their company. Their hiring advertisements said as much. And what did they get? The smartest people they could. Today, Google’s…

Your Content and Social Media Must Live in Harmony

When your content marketing strategy and your social media campaign are disjointed, you’re putting forth a less-than-attractive image of your company. Your readers will immediately notice that there is a lack of harmony. But more importantly, they’ll be compelled to not return to your site, Twitter page or similar location because there’s nothing of interest to them there. Your content is what can motivate potential customers and readers to take interest in your sites. If it’s lacking or misguided, you will be unable to use it in this productive manner. How is this overcome? Simple. Improve the quality of your…

Do You Know how to Find and Hire Great People?

Hiring great people isn’t as much of a best practices process as it is a state of mind. It’s about an unwavering commitment to filtering out the top talent that fits within your company strategy. Not every 4.0 student from an Ivy League school will be an ideal candidate for your company. When technical competence is assumed, the rest comes down to candidate’s personality. At IDEO, every applicant needs to be “lunched” by 10 people. That means 10 current employees will need to give that person a glowing review; and they know what the company is looking for. This way,…