If packing up your educational materials and swag feels more like a chore than an opportunity, try some of these strategies to rejuvenate your trade show marketing.
Are you starting to feel like making an appearance at trade shows is less like a part of promoting your business and more like some twisted sequel to Office Space? Peter Cohen of SaaS Marketing Strategy Advisors has a few ideas that will breathe some life into your appearance and help your bottom line.
Keep your customers and their information in mind from day one to avoid some potentially disastrous software legal issues.
If you’d wanted to spend all your time in courtrooms listening to depositions, you would’ve opted for law school. But you chose to get into the tech industry, so it’s safe to say you find all that legalese pretty boring. If you want to avoid law related headaches, watch this video to hear software attorney Jeremy Aber explain why foresight and transparency can save you from sticky software legal issues.
As your company expands focusing your startup mentality — not abandoning it — is an important part of sustainable growth.
No company, and certainly no accountant, wants to see their business grow bloated. But Brant Cooper and Peter Vlaskovits, co-authors of the New York Times bestseller The Lean Entrepreneur, explain that as you begin scale, the reasons behind staying lean change. Before you were optimizing for learning, but now, the goal should be to optimize for sustainable growth.
It’s true that building an outbound lead generation team can be a boon for your sales, but make sure you’re setting it up for success from the start.
Looking to add a spark to your sales process? Building an outbound lead generation team can be a great place to start if you take the time to properly plan it out. That’s why Devon McDonald,Director of Sales and Marketing Support at OpenView, says you need to take the time to consider these 3 questions before you begin to assemble the team.
“It’s not me, it’s you,” might be a classic breakup line, but if you keep the focus on your features during sales demos, the relationship will never get off the ground in the first place. Learn how to properly court your prospects with these product demo tips.
Think of your product demo as a first date. No one signs up for a second date with someone who talks about exclusively about themselves, and no one is going to buy your service if you don’t show that you can take care of their needs. Peter Cohen, managing partner of SaaS Marketing Strategy Advisors, is here to help with some useful product demo tips.
There’s nothing more tempting than chasing the money, but you’ll need discipline if you’re selling to enterprise.
With their size, influence and, most importantly, money, it’s all too easy to be led astray when you’re building a SaaS product geared towards enterprises. If the zeros at the end of a check blind you, selling to enterprise clients can cause your business to spiral out of control, warns Rod Favaron, President and CEO of Spredfast.
As a marketer, building a great brand via social media doesn’t have to be a lonely job. Branding expert Dorie Clark offers tips for getting everyone at your company to contribute to your social media branding strategy.
So you’ve fully bought in to the branding and marketing power of social media, but the rest of your organization is lagging behind. What can you do to get everyone else onboard the social bandwagon?