As customers try to protect themselves against risk, they may ask you to include insurance, so know what you’re getting into with your software agreement.
While customers would certainly prefer it, you are not a one stop shop. Your SaaS company will provide them with an infrastructure to help them with their needs, but the risks they are taking in their own business is, well, their business. Software attorney Jeremy Aber says to be careful if customers ask you to provide insurance as a part of their software agreement.
While you should be carefully monitoring metrics, effective lead generation team management will use leverage them as motivation for the larger goal.
While it’s obviously important for your team to be making and keeping up with their daily and weekly call quotas, it’s all too easy for your reps to quickly become bogged down in that monotony. That’s why Devon McDonald, OpenView’s Director of Sales and Marketing, says successful lead generation team management requires you to take a broader view.
Not sure the best way to get seen? Triberr provides a sharing platform that can take your content to new heights.
Content creation is only half the battle. In order to have the desired impact, that content needs to actually reach the eyes and ears of your target audiences. There are, of course, many ways to go about this, but Triberr offers a new and unique spin on promoting your content. In this video co-founder Dan Cristo explains why his platform can provide the boost in content sharing and visibility you seek.
Sure, customers are buying your software or service, but they’re also trusting that you’ll take care of their precious information. Today’s leading software companies realize this, and that’s why many are developing trust sites.
The odds are you’re software or service isn’t the only product on the market that’s going to solve a customers’ needs. So when it comes to the sales process, you need something that will give you an edge on your competition. Software attorney Jeremy Aber says a trust site is just the thing to show customers you’re the partner they want.
Even if you’ve hired a great manager and have a team of hungry reps, developing great lead generation team training is paramount to the group’s success.
There are a lot of factors that go into the success of your lead generation team, but Devon McDonald, Director of Sales and Marketing Support at OpenView, cautions you not to overlook the importance of lead generation team training.
Closed the deal? Great! But if your customers aren’t using your software, that subscription will get cancelled before you know it, so learn how to turn buyers into users.
Because your product works as a renewable resource for your customers, the job isn’t finished once they’ve put pen to paper on a deal. According to SaaS marketing strategist Peter Cohen, if you can’t turn buyers into users, you might as well not have made the initial sale in the first place.
Find out why, when it comes time for drafting your SaaS contracts, it pays to give your customers a big KISS and keep it simple, stupid.
Struggling to decipher a foreign language is something you should only have to deal with when traveling to exotic locales, not working with a new piece of software. That’s why Jeremy Aber, of Aber Law Firm, advises you to take a hint from Microsoft, IBM, Facebook, and others by opting for plain language when drafting contracts.
Mentorship can come in many different forms, but CEO of Spredfast Rod Favaron finds that there is typically one piece of advice young entrepreneurs are looking for.
Entrepreneurs, by nature, are constantly thinking about what comes next. How do we breathe life into an idea? How do monetize it? How do we scale? Rod Favaron, CEO of Spredfast and mentor, offers a piece of entrepreneur advice that doesn’t take away from their defining characteristic.