What should you be looking for from your content marketing metrics?
As you begin to analyze your content marketing efforts, you should be looking to utilize your metrics to produce further results and provide additional value for your entire organization. But what content marketing metrics should you be measuring, and what should you be learning from them?
Do you know who your real users are? User experience design expert Kyrie Robinson explains why you can’t create truly accurate user personas without getting out of the building.
When you’re optimizing and developing your product you need to know who’s going to be working with it. Not who you think is going to be touching it, but who will actually be working with your product day in and day out. So to truly have accurate user personas you need to start collecting data.
B2B marketing expert Brian Carroll explains why to achieve pitch perfect harmony with your inbound and outbound marketing you have to be able to think like your customer.
If you think of your marketing efforts as a conversation with your customers, outbound marketing is the time you spend talking, while your inbound marketing functions as listening. Both are important factors, but how do you strike the right balance to facilitate a productive conversation?
What’s the magic number? Uncover what the length of your product free trial should be.
When it comes to determining the length of your product free trial, each business will find that their answer is unique. There is no set, static answer, as your company infrastructure and product offering will impact what the appropriate duration should be.
Sales, marketing, and executive leadership expert Dave Brock explains the three key elements to global expansion success.
If your business is considering breaking down borders and expanding into new markets across the globe, then you are going to need to sit down and hash out a plan. But what should you focus on? Dave Brock of Partners in EXCELLENCE explains what he finds to be the most important steps to global expansion success.
User Experience expert Kyrie Robinson breaks down the perks and perils of outsourcing UX design.
Whether you’re just getting your business off the ground or you’re a small business with more than you can handle, outside UX design help can be a useful tool to reach for. But, as Kyrie Robinson of Silicon Valley Product Group explains, you must deploy that help properly in order to maximize effectiveness and minimize further difficulties.
Discover how to perfect content creation that resonates with your target tech audience.
When it comes to content creation every business is going to have different obstacles to hurdle. Because of that it’s imperative that you are catering to your target audience.
In this video Rob Yoegel, Content Marketing Director at Monetate, explains how to identify the needs of those you’re looking to reach.
B2B sales and marketing expert Brian Carroll suggests two crucial things to focus on when establishing your buyer personas.
You never want to walk into a sale unprepared, so it’s always wise to have a strong grasp on who it is you’ll be selling to. Which is why it can be hugely valuable to create buyer personas for your typical customer.
Three keys to breaking down the barriers to entry on your free trials.
You’ve gone ahead and made free trials available for your SaaS, so conversions should be rolling in any second, right? Not so fast. Just because you’re making your product available doesn’t ensure anyone is going to take the time to actually try it out. So how do you increase the probability that they will?
So you’re ready to expand, but are you prepared for global expansion?
Of course the thought of global expansion is one that would get any business excited. But before you start stamping your passport, it’s important to make sure that you’re adequately prepared.