Why it’s time to relinquish old models and help your company’s bottom line by embracing sales and marketing integration.
In today’s complex market, it takes a team effort to nurture a customer through the buying process.
Video Library
How to Create Content that Stands Out in the Crowd
Online media expert Rob Yoegel explains the process for exceptional content creation.
When you’re creating content you’re aiming for an “Ah-ha!” reaction from consumers. No one wants to be on the “ho-hum” side of the spectrum. But how do you get your content to where you need it to be? Rob Yoegel, Content Marketing Director at Monetate, explains the elements that can put your content creation over the top.
7 Ways to Deliver a Quicker, Easier User Experience
Give your customers what they want by making your user experience design faster.
Almost all user feedback will show that the number one request of customers is speed. Users equate fast with easy, so if you can speed up your user experience design, you’ll find yourself with happier customers. A lover of fast design herself, Kyrie Robinson of Silicon Valley Product Group offers you seven ways to speed up your design.
The Role of Social Media in B2B Lead Generation Strategy
B2B strategist Brian Carroll walks marketers and salespeople through the best ways to connect with prospects by integrating social media into their B2B lead generation strategy.
Social media, just like lead generation, is all about building a relationship. Brian Carroll, Executive Director, Revenue Optimization at MECLABS, explains that while many view social media as a megaphone for their content, if you listen to it yourself you’ll be able to learn what issues your customers are facing, allowing you to engage with them in a meaningful way.
The Best Routes to Market for International Expansion
Discover three effective routes to market and how to properly take advantage of them during international expansion.
When opening up to international expansion, the biggest dangers you’ll face are not adequately doing your homework or engaging with your new market.
photo by:
aussiegall
What Needs to Happen Before and After a Product Free Trial?
SaaS marketing strategist Peter Cohen explains that a truly great product free trial experience takes into account what happens before and after the trial, itself.
If you are planning on using a free product free trial to turn leads into customers, you’ve got to not only provide a great experience during the trial itself, but also ensure that the pre and post trial processes are razor sharp. Peter Cohen of SaaS Marketing Strategy Advisors explains why it’s important to perfect the process from start to finish.
What Makes Good Website Navigation Design?
Discover why umbrella structure and nexus structure are crucial elements to executing superlative website navigation design.
It’s almost always immediately apparent whether or not a website or mobile app team has succeeded or failed in incorporating top-notch user experience design into their product. While great website design can often be subtle, there’s no hiding poor navigation.
photo by:
gadl
The Pitfalls of Launching Overseas
The key to successfully launching overseas lies in understanding the subtleties of your new market.
There are a lot of moving parts when you decide to take your product to new markets across the globe. While things like obtaining the proper permits and registrations or providing customer service in the appropriate language might be obvious, Dave Brock of Partners in EXCELLENCE explains that researching the subtleties of your new market is vital when launching overseas.
Are You Sure You’re Ready to Implement Marketing Automation?
B2B marketing strategist Brian Carroll sheds light on 3 things you need to understand before you can even hope to successfully implement marketing automation.
Are You Sure Your Buyer Is Your End User?
User experience design expert Kyrie Robinson shares how she discovered first-hand that buyers and users are not always one in the same, and why it is important to develop personas for each.
When it comes to user personas linked to your product, it’s not often going to be as simple as one-and-done.
photo by:
Mikey Angels