In a world without metrics, people make decisions based on inclinations.
Fortunately for the professionals that make difficult calls on a daily basis, metrics make things easier. Much easier. In this short video, Ali Fenn, VP of business development for Genius.com, briefly reviews the role of metrics in business today.
Data can be a savior when making those tough decisions. It can show you an angle that may not have been apparent or a wrinkle that wouldn’t have been exposed otherwise. Today’s business climate demands metrics to substantiate decisions and campaigns. Companies that ignore this standard or underutilize metrics are usually quick to fold.