Few companies have infinite resources to dedicate toward content marketing.
Consequently, marketers need to be budget-minded and efficient with their content. Joe “The Godfather of Content Marketing” Pulizzi outlines a handful of ways to maximize any content marketing effort in this extensive video.
Pulizzi begins with a brief of explanation of content marketing and its origins. Transitioning to the application of content marketing, he covers many of the applicable platforms, both digital and print. Once he gets beyond the basics, the tips and insights start flying. The Godfather of Content Marketing explains how to find your niche to maximize your content’s effectiveness; how to supplement your sales process with content; and how to repurpose content.
For more on maximizing your content, watch the video featuring Pulizzi.