Featuring
Brant Cooper and Patrick Vlaskovits
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Don’t bother trying to be all things to all people. Instead, nail your niche for your go to market strategy.
You’re not going to walk down the street and see too many t-shirts that say “Go Small or Go Home.” While that exact notion seems to fly in the face of our competitive nature, it’s the perfect bit of advice for entrepreneurs, according to Brant Cooper and Patrick Vlaskovits, co-authors of the New York Times bestseller, The Lean Entrepreneur. In fact, keeping your business tightly focused on one niche is the best go to market strategy.
Navigating the transition into a company as a new CEO is tricky, but CEO of Spredfast Rod Favaron has some ideas on how to make it as smooth as possible.
Coming into a company as a new CEO, no matter how well established, is a delicate scenario. While every situation is slightly different, Rod Favaron reflects on his transition into the CEO role at Spredfast and offers some tips from his experience.
Twitter. Pinterest. Facebook. Blogging. LinkedIn. Which of those social media channels should you be most active on if you want the best branding results?
While many big consumer brands participate in all of the social media channels imaginable, that’s not always a realistic (or smart) strategy for time-strapped individual executives and business leaders who are trying to develop their personal brands.
Featuring
Brant Cooper and Patrick Vlaskovits
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Don’t even think about seeking out new target markets until you fulfill your promise to your early adopters.
While you’ll no doubt eventually be looking to move into new target markets, the key to finding them successfully is pleasing your early adopters. Those customers who initially bought into your idea can become your greatest asset, according to Brant Cooper and Patrick Vlaskovits, co-authors of The Lean Entrepreneur.
Having lived through an acquisition, CEO of Spredfast Rod Favaron offers some valuable entrepreneur advice on handling the transition.
An acquisition is a huge undertaking. There are plenty of nooks and crannies that can go overlooked as you begin to merge with your new parent company, many of which can go unnoticed until it’s too late. Rod Favaron, President and CEO of Spredfast (an OpenView portfolio company), offers a bit of entrepreneur advice on the things he’d do differently if he had the chance.
Social media isn’t the black hole that many business leaders seem to think it is. Discover how to become a social rock star in as little as a few hours a week.
While social media adoption is certainly widespread by now, many business professionals still claim to be too busy to commit to personal social media branding activities.
Personal branding consultant Dorie Clark, author of Reinventing You: Define Your Brand, Imagine Your Future, says that for the most part, the excuse is just that — an excuse. The truth, Clark says, is that making time for social media and branding takes a lot less time than you might think.
Featuring
Brant Cooper and Patrick Vlaskovits
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One of the most powerful entrepreneur lessons you can learn is discovering it’s the driving force behind your vision — not the vision itself — that’s truly important.
You might be surprised to find out that becoming recognized as a visionary has very little to do with actually coming up with a vision. Offering another one of their valuable entrepreneur lessons, Brant Cooper and Patrick Vlaskovits, co-authors of the New York Times bestseller The Lean Entrepreneur, point out that ideas alone don’t make great innovators.
If you’re starting a company with an end game in mind, you’re probably doing yourself a disservice focusing on becoming a target for acquisition.
More often than not, a startup is founded with dreams of eventually becoming acquired. It’s a natural thought — most entrepreneurs fall asleep dreaming of a big payday. But according to Rod Favaron, President and CEO of enterprise social media software company Spredfast (an OpenView portfolio company), setting out specifically to make yourself a target for acquisition not only has a tendency of not leading to that result — it can also be a critical mistake.
Want to become the go-to expert in your field? Author and consultant Dorie Clark shares the two most important things you can do to unleash the thought leader inside of you.
Much as some business leaders might wish it was the case, establishing yourself as a thought leader isn’t as simple as setting up a blog, writing a few posts, and trying to acquire as many Twitter followers as possible.
Featuring
Brant Cooper and Patrick Vlaskovits
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Do you need to be a visionary to be a successful entrepreneur?
We’re all familiar with the notion of the entrepreneur as visionary. It’s one that Hollywood loves to perpetuate — misunderstood geniuses and sudden epiphanies always make for a good story. But according to Brant Cooper and Patrick Vlaskovits, co-authors of the New York Times bestseller The Lean Entrepreneur, believing in the myth of the visionary as an overnight success can be a dangerous thing for aspiring entrepreneurs. In fact, it can severely limit their potential.
