Having lived through an acquisition, CEO of Spredfast Rod Favaron offers some valuable entrepreneur advice on handling the transition.
An acquisition is a huge undertaking. There are plenty of nooks and crannies that can go overlooked as you begin to merge with your new parent company, many of which can go unnoticed until it’s too late. Rod Favaron, President and CEO of Spredfast (an OpenView portfolio company), offers a bit of entrepreneur advice on the things he’d do differently if he had the chance.
Social media isn’t the black hole that many business leaders seem to think it is. Discover how to become a social rock star in as little as a few hours a week.
While social media adoption is certainly widespread by now, many business professionals still claim to be too busy to commit to personal social media branding activities.
Personal branding consultant Dorie Clark, author of Reinventing You: Define Your Brand, Imagine Your Future, says that for the most part, the excuse is just that — an excuse. The truth, Clark says, is that making time for social media and branding takes a lot less time than you might think.
One of the most powerful entrepreneur lessons you can learn is discovering it’s the driving force behind your vision — not the vision itself — that’s truly important.
You might be surprised to find out that becoming recognized as a visionary has very little to do with actually coming up with a vision. Offering another one of their valuable entrepreneur lessons, Brant Cooper and Patrick Vlaskovits, co-authors of the New York Times bestseller The Lean Entrepreneur, point out that ideas alone don’t make great innovators.
If you’re starting a company with an end game in mind, you’re probably doing yourself a disservice focusing on becoming a target for acquisition.
More often than not, a startup is founded with dreams of eventually becoming acquired. It’s a natural thought — most entrepreneurs fall asleep dreaming of a big payday. But according to Rod Favaron, President and CEO of enterprise social media software company Spredfast (an OpenView portfolio company), setting out specifically to make yourself a target for acquisition not only has a tendency of not leading to that result — it can also be a critical mistake.
Want to become the go-to expert in your field? Author and consultant Dorie Clark shares the two most important things you can do to unleash the thought leader inside of you.
Much as some business leaders might wish it was the case, establishing yourself as a thought leader isn’t as simple as setting up a blog, writing a few posts, and trying to acquire as many Twitter followers as possible.
Instead, says branding expert Dorie Clark, author of Reinventing You: Define Your Brand, Imagine Your Future, true thought leadership is driven by two distinct things.
Do you need to be a visionary to be a successful entrepreneur?
We’re all familiar with the notion of the entrepreneur as visionary. It’s one that Hollywood loves to perpetuate — misunderstood geniuses and sudden epiphanies always make for a good story. But according to Brant Cooper and Patrick Vlaskovits, co-authors of the New York Times bestseller The Lean Entrepreneur, believing in the myth of the visionary as an overnight success can be a dangerous thing for aspiring entrepreneurs. In fact, it can severely limit their potential.
UX expert Kyrie Robinson sheds light on the pitfalls designers should be aware of when working with product managers and how to avoid them to achieve organizational alignment.
As Kyrie Robinson of Silicon Valley Product Group explains, the most important part for achieving organizational alignment on a project is defining the requirements before attempting the design.
Want to make yourself hireable no matter the economic environment? Author and personal branding expert Dorie Clark explains how becoming a thought leader can help transform your career.
The economy might be improving, but the job market in most industries has yet to totally stabilize – and it may never return to what it once was.
The truth, says branding consultant Dorie Clark, author of Reinventing You: Define Your Brand, Imagine Your Future, is that we’re entering an age in which employees are increasingly commoditized. And the only way to fight back against that shift is to be perceived as a thought leader — the go-to expert in your field.
6 industry experts gather to discuss strategies for marketing content management and offer insights on the tactics they use for their own companies.
In 2013, content is king. But in an effort to bring top notch content to your audience, things can start to get messy. Blog posts, videos, social media, marketing materials – there’s no shortage of avenues your content strategy will lead you down, and sometimes you’ll feel like you left the house without a map.
Turn an educational offering into a useful lead generation tool with these tips from B2B marketing strategist Brian Carroll on how to conduct a successful webinar.
When operated effectively, webinars can be a great initiator of lead generation for your company.