Video Gets You Inside the Apple Recruiting Process

by Fast Company

What drives the Apple recruiting process, and how does it inform the company’s product design and development? Watch an Apple recruitment video to get a better idea of what they look for in new talent.

Mark Wilson of Fast Company Design writes that an Apple recruiting process video “shows the company in a light the public generally doesn’t get to see.” All walks of Apple employees, from engineers and designers to marketers and salespeople, speak to “small teams cross-pollinating across a huge company” with a single, driving purpose: to design and build the best new products.

“There is no such thing as good enough,” one Appler in Marketing Communications says in the video. “It just has to be the best.” He may have been talking about product development, but it sounds an awful lot like the Apple recruiting process follows that exact credo.