Users should be an integral part of every design process.
They should contribute to not only the creation of the design, but the finished product as well. Their constant feedback can be the sole tool that determines whether a particular design is useful or useless. But not every business realizes the importance of the user in design. Your particular business may have competition that is blind to the user, resulting in a competitive advantage for your operation.
But your product and development will really hinge on how visible the user was throughout your design process. When you follow this guide, you move slower, but you’re rarely wrong. How can the exact people that will ultimately be using your product steer you wrong?
Users are your friends. When you’re designing a new product, don’t forget this important fact. Read the full article by Max Ventilla for more on this subject.