Boosting Sales Motivation Through Recognition

Brendan Cournoyer

July 8, 2011

Every sales department understands that performance hinges on internal motivation.

In this short video, Rich Chiarello, president and CEO of Above the Line LLC, discusses what motivates salespeople the most. His conclusion? You may be surprised how many salespeople value recognition nearly as much as money.

While sales professionals that are largely focused on compensation often make competent employees, those that don’t need to be valued differently. To reach the employees that want adulation, you must have a best practices process in place. For more on motivating employees through recognition, watch the video from OpenView Labs featuring Chiarello.

Content Strategist

Brendan worked at OpenView from 2011 until 2012, where he was an editor, content manager and marketer. Currently Brendan is the Vice President of Corporate Marketing at <a href="https://www.brainshark.com/">Brainshark</a> where he leads all corporate marketing initiatives related to content, creative, branding, events, press and analyst relations, and customer marketing.