Tune-In to Social Holiday Savings!

November 25, 2009

So it’s that time of year – Thanksgiving is upon us. We’re still a solid 4 weeks away from Christmas; though everywhere you look there are signs of Santa and his followers.

Retailers are stocking their shelves full of seasonal items, local radio stations are blasting carols, and advertisements for all of the newest and brightest “must haves” are everywhere.

It’s hard not to get swept up into this seasonal whirlwind of excitement. As if running around, trying to plan vacation days and dream up extravagant menus isn’t enough, try thinking about…holiday shopping!What to buy? Who to buy for? How much to spend? The pressure caused by holiday spending is unreal and it seems like it grows every year.

Lucky for us, with advances in social media tools, we have several options to help us find deals when it comes to shopping for the holidays. 

I came across the article “Season’s Tweetings: Social Networking Sites Help You Save,” that brings attention to retail chains that are currently using social media sites to offer holiday discounts and incentives to build customer loyalty.

Authors Becky Worley and Lana Zak explain how news feeds, status updates, group pages, and tweets can provide valuable up-to-date information on ways to save. 

Most of these social sites are free and contain a great deal of information. They can be a valuable resource for the maxed out shopper on a budget.

Social sites have helped to foster increased communication between businesses and their consumers, especially during the holiday season. The thing is, this strategy doesn’t apply only to B2C relationships. So when you’re trying to rev up your management teams around the holiday season, give some thought to social media and how it may impact your sales and marketing strategy, your content marketing strategy, and your inbound marketing strategy.

Happy Thanksgiving!

eCommerce Manager, Saucony

Kellie is the eCommerce Manager, Saucony at <a href="http://www.wolverineworldwide.com/">Wolverine Worldwide</a>. Previously, she was an Analyst at OpenView.