How to Set Up your Employee Bloggers for Success

Devon-McDonald by

 

This is a part of a series that was created to help you get the practice of corporate blogging built into your company. This series will walk through the process, necessary roles, in addition to guides for each role to help your company get started quickly. The following several posts make up a quick start guide for the blogging administrator.

Don’t assume anything. As blogging administrator, it is your role to walk your bloggers through a thorough training process. Make sure your training sessions are a combination of:

  • Operational training —how to use the blogging platform
  • Quality training — how to write engaging, optimized blog posts geared toward your target personas
  • Marketing training — how to get posts out there for the world to see!

Items to be covered in a training session (2 hours):

  1. Introduction to Blogging
  2. Definition of Roles
  3. User Expectations
  4. Do’s and Don’ts of Blogging
  5. Suggested Resources for Blogging Topics/Themes
  6. How to Use Keywords and Why They Matter
  7. Resources for Blog Improvement and Topic Ideas
  8. Selected Platform Overview
    1. Initial Login and Account Setup
    2. Creating a Blog Post
    3. Adding Links/Graphics
    4. Additional Features
  9. How to Use Social Media to Promote Your Blog
  10. SEO Tips and Tricks
  11. Q&A

Remember: Training doesn’t end after Day 1.

As the administrator, you must continuously provide your bloggers with feedback and advice as you are editing their posts. Try to provide feedback face-to-face as much as possible – feedback via e-mail can often be overlooked. Also, after one month of your corporate blogging initiative, host a meeting to make sure that everyone is on the right track, particularly if you are seeing your bloggers make the same mistakes over and over again.

Next week I’ll share tips to keep your employees excited and engaged with the corporate blogging initiative.

Photo by: Pete O’Shea