Do you have a product launch coming up and are worried about how you’re going to supplement it with a marketing strategy?
April Dunford of Rocket Watcher has outlined numerous ideas to bolster your launch. Getting noticed is about more than just having the eyes on you, she writes. You need to ensure that you have your best foot forward. Here are a few thoughts from Dunford to get you started: Pre-release, you’ll want to have a video of the product that highlights its functionality and design. You’ll also want to prepare…
Whenever ethics in a product launch are questioned, it’s logical to wonder if swindling is involved.
But that’s a common misconception identified by industry insider Daniel Lew: “Again, unethical does not mean its a scam[;] they are just using unethical ways to get buyers to buy their system or product and not really interested in doing much else after that.” Unethical practices during product launches usually rely on the customers’ own curiosity to sell to them, writes Lew. The company will provide the most intriguing, selective information about their product and let…
If you’re looking to introduce a product in the YouTube era, then video can be your new best friend. After all, if a picture is worth a thousand words, a video should have an even greater value. Rico Andrade and his company, Transvideo Studios, specialize in under-90-minute videos that encapsulate products and integrate seamlessly into a company’s marketing strategy. The goal, according to Andrade? Get the product out into the marketplace, boost its competitive positioning and generally raise awareness within your customer base. Whether you’re a big or small company, Andrade says, videos can be provide an in-depth, hands-on rundown.…
A product launch, thanks to years of evolution, is far more complex today than ever before.
Today, a launch requires careful consideration of online market strategies and conditions; an isolated press release will not suffice. Every medium at your disposal should be considered and used accordingly. Often times, whatever can be reasonably utilized is fair game. While the newfangled mediums may have more luster, the traditional ones, according to product launch expert Beverly Cornell, still reign supreme. That being the case, it should be a worthwhile investment to utilize all of your personal websites to…
The product you developed, built, and launched into the marketplace … is not yours anymore. Over the years, “connected device adoption and the broader digitization process” have permanently changed the way consumers interact with products, moving the control from the developer’s hands into their own. While this doesn’t mean you have completely lost the ability to define your own product, it does mean you should become familiar with the concept known as Disruptive Renewal. Mark Mulligan explains that Disruptive Renewal happens fast, but not all at once. It comes in steps:…
Why shouldn’t resellers be classified as customers?
For a number of inherent reasons, it’s a bad idea. A reseller is merely a method of distribution. They propel your sales process and are often integral parts of sales methodologies. But that’s where the similarities between resellers and customers end. A reseller doesn’t often use your product; that’s what the customer does. Nor does the reseller vouch for you in the marketplace, as part of a healthy word-of-mouth marketing strategy. You should be using the resellers as a tool. They shouldn’t function as a…
Even if you’ve already fleshed out your product launch with Scrum, there may be some fine details you’re missing. Make sure your strategy is thorough by checking out the 10 Tips provided by Bor!sgloger. Two of the best: Frequent involvement of the customer and management in this process. Scrum is based on teamwork, and without the entire team playing the same game, you’re apt to encounter confusion and mixed messaging. Clarifying that a Scrum project must also deliver on time and within the budget. Again, ensuring that every team member knows…
Apple has no qualms about delivering groundbreaking launches.
Recently, they announced some additions that would be coming to their product lines. The marquee release here is the new Mac OS, Lion. Also announced were some new products for the MacBook Air. Why did these products get their own stage for their launch? Because Apple never misses an opportunity to promote themselves and spearhead technology trends. Here are five takeaways from the launch: In this jungle, software is king. It’s no coincidence that Apple, after using countless other monikers for its operating systems,…
Apple has no qualms about delivering groundbreaking launches.
Recently, they announced some additions that would be coming to their product lines. The marquee release here is the new Mac OS, Lion. Also announced were some new products for the MacBook Air. Why did these products get their own stage for their launch? Because Apple never misses an opportunity to promote themselves and spearhead technology trends. Here are five takeaways from the launch: In this jungle, software is king. It’s no coincidence that Apple, after using countless other monikers for its operating systems,…
Apple’s launches have a lot of valuable insights to impart onto observant companies.
But you must be willing to take a deeper look at their rollouts and get to the heart of their motivations. There’s nothing cryptic about how Apple operates – their marketing strategy is plainly visible. It’s just a matter of understanding the why versus the what. When they adapt parts and ideas from other product lines, why do they do it? As with the iPhone and iPad, the Mac will receive some similar touches from the other product lines.…
