Use your mailing list recipients as a ready-made test market for new products and services.
Ana Lucia Novak, Marketing Strategy Trainer and Coach for Social Ana Social Marketing, writes in Social Media Today that “you can use your mailing list as a test market for new products and services you may be thinking about offering.”
Learn three ways to leverage social media to make your new product launch more successful.
Lee Odden, CEO of TopRank Online Marketing, offers three ways that social media can make a positive impact on a new product launch.
Product demos are a founder’s best chance to make a passionate, authentic pitch for its value.
Prabhakar Gopalan, kanban2go.com founder, writes that product demos go a long way toward demonstrating your belief in the product.
Go with lean product development and skip costly focus groups in favor of the truest test: the real world.
Tom Hulme, Design Director at IDEO, discusses lean product development in a HBR Blog Network video. “Today, we repeatedly hear that we must fail fast, fail cheap, and move on,” Hulme says, but that’s difficult to follow through on when most products are developed inside closed labs and with feedback limited to focus groups. Instead of developing and refining a product in an incubator, he urges you to “release your idea into the wild before it’s ready.”
Offering free trials is a fairly common practice for SaaS companies, but that doesn’t mean the results always justify the expense.
You can greatly decrease your chances of crashing and burning due to a bad product launch by following one simple yet often overlooked technique.
Early product launch can sink a good product, as can launching too late. So how do you determine when timing is right?
Contrary to what many are saying about Instagram, successful user acquisition takes more than simply developing the right product
Users love new experiences. What they don’t love is change. Upgrades can pose challenges for them that your company should address.
When developing and marketing technology, it’s easy for many companies to become overly focused on their product rather than their potential users and their needs. According to Brian Solis, award-winning author of The End of Business As Usual, that’s a mistake that frustrated him throughout the beginning of his career in marketing and public relations. “It was always about features and speeds and fees, and not necessarily about how that technology would benefit an organization, a customer, or what have you.” Solis sat down with Bryan Elliott, host of the web series Behind the Brand to discuss how it’s much…