Afraid to raise prices? Not only does business sometimes call for it, your customers also may not mind as much as you think.
If a company’s cost of revenue is creeping up it may be time to consider charging more for its product or service, writes Erik Sherman in an article for Inc.
Sir Jonathan Ive, the British designer responsible for the iPod, the iPhone, and the iPad talks about the tenants behind Apple’s design success.
In this second post of a three-part series (see Part I and Part III), four user experience and product design experts share solutions for UX challenges facing expansion-stage companies.
This week, in conjunction with a workshop OpenView is hosting on user experience process and product design, we’ve gathered a panel of four industry experts who each know a thing or two about designing successful products.
When developing and marketing technology, it’s easy for many companies to become overly focused on their product rather than their potential users and their needs. According to Brian Solis, award-winning author of The End of Business As Usual, that’s a mistake that frustrated him throughout the beginning of his career in marketing and public relations. “It was always about features and speeds and fees, and not necessarily about how that technology would benefit an organization, a customer, or what have you.” Solis sat down with Bryan Elliott, host of the web series Behind the Brand to discuss how it’s much…
Apple doesn’t hold a monopoly on innovative product strategies. Here are three key aspects of its success you can apply to fuel your company’s growth.
Premature press on your minimum viable product can have its drawbacks.
Image provided by: Nicole Salow
Entrepreneurs that create products out of personal need are unique in many ways.
Image provided by: toolmantim
Image Credit: Zooners
Saeed Khan defines product management and new product development strategy, how it should be staffed, and what growing companies should do to get the most out of their product management teams.
A lot of startup and expansion-stage technology companies say they believe and invest in product management. So, they hire a couple of product managers to handle the tasks they believe fall into the product management bucket and have those new team members report to either the head of marketing or engineering.
When companies advance to the “building usage” phase of their development, it’s time to place more emphasis on building out a true management team.