By selling their app out of a VW Bus, the Divvy team proves that non-traditional marketing can give you an edge in a crowded market place.
No matter where you turn, it seems someone is coming up with a truly great idea for an app or product. With a market that’s seemingly saturated with brilliance, how can you stand out? Well, as the team at Divvy has shown, a little quirkiness can go a long way. Sarah Perez explains how they are leveraging non-traditional marketing to build up some buzz in this post at TechCrunch.
With so many pieces of content for so many different buyers at every stage of the funnel, a complete content marketing strategy can also quickly become a confusing one. Learn how content mapping brings order to the chaos and can help you deliver the right content to the right prospect at the right time.
It’s no secret that the content marketing approach that works best is one that includes a personal touch. One recent study conducted by Marketing Sherpa saw a company increase B2B leads by 124% after incorporating buyer personas into their content marketing strategy.
Want to become the go-to expert in your field? Author and consultant Dorie Clark shares the two most important things you can do to unleash the thought leader inside of you.
Much as some business leaders might wish it was the case, establishing yourself as a thought leader isn’t as simple as setting up a blog, writing a few posts, and trying to acquire as many Twitter followers as possible.
Growing companies often want to make marketing automation part of their lead gen strategy, but success requires the right technology and a clear strategic vision. Learn how to determine whether you need marketing automation and how to deploy it in a way that builds your pipeline instead of clogging it.
Marketing automation can often sound like the silver bullet to solve expansion-stage companies’ resource problems. You automate the tasks that your already-stretched marketing and sales teams have to deal with, freeing up their time and jumpstarting your lead generation machine. What’s not to like?
Well, before you make that dream a reality, you need to ensure that your marketing strategy and your existing technology are ready for this brave new automated world. Here are three steps you should take to help you with your marketing automation prep.
Social is a truly democratizing medium, so cut through the nonsense to discover who the real social medial influencers are.
Just because you stand on a taller podium and have a larger audience doesn’t necessarily make you the most influential. But how do you find out who is being truly influential? That’s exactly the task that Haydn Shaughnessy has undertaken at Forbes. After carefully crafting and re-crafting his criteria he has come up with the list of 2013 most important social media influencers.
You’re likely seeing an increase in requests for content marketing materials, so it’s more important than ever to create a process for prioritizing content creation.
With content marketing continuing to rapidly grow in popularity, your team is probably seeing an avalanche of requests for new content — often with turnaround times that are borderline unmanageable. So how do you decide between the fire drills and the actual fires?
In this post at the Content Marketing Institute, Gina Balarin, Content Manager at Concur, explains two incredibly useful tools for prioritizing content creation.
Want to make yourself hireable no matter the economic environment? Author and personal branding expert Dorie Clark explains how becoming a thought leader can help transform your career.
The economy might be improving, but the job market in most industries has yet to totally stabilize – and it may never return to what it once was.
The truth, says branding consultant Dorie Clark, author of Reinventing You: Define Your Brand, Imagine Your Future, is that we’re entering an age in which employees are increasingly commoditized. And the only way to fight back against that shift is to be perceived as a thought leader — the go-to expert in your field.
When it comes to Walt Disney World vs. Honey Nut Cheerios it would seem that the more talked about entity would be easy to pick. After all, Walt Disney World is full of excitement and characters from the movies you love. Honey Nut Cheerios is the cereal you’ve unceremoniously eaten for breakfast for more years than you care to count. Walt Disney is the sexy pick. And the wrong one. Honey Nut Cheerios has more word of mouth clout. As Sarah Etter explains at Monetate, the reasoning behind it is just one of Jonah Berger’s six triggers to viral marketing.