Social Metrics, a new analytics tool, combines social, web traffic, and transactional data so marketers can apply a dollar value to social engagement.
Follow these five rules when creating your brand video to engage with viewers and turn them into brand ambassadors.
When is a sales blitz a good idea? Identify if your sales force should hit the phones in force, or address some important underlying problem.
Sales management expert Rich Chiarello delivers five keys to generating the right sales motivation required to get the most out of your high performing sales team.
Don’t force it. Start reshaping your social media strategy to incorporate as part of your overall digital plan, rather than its own entity that struggles to see tangible returns.
Brian Solis, principal at Altimeter Group, wants you to rethink your social media strategy. Solis encourages marketers and businesses as a whole to “stop talking about social media as the catalyst for earning internal support and instead view it as one of the enablers for transformation.” Instead of “attempting to create ‘new’ metrics to substantiate investments” in social media marketing is “ultimately a losing battle.”
Stay ahead of the game by tailoring your competitive strategy to prepare for all environments – even if your industry seems as steady as clockwork.
Email remains one of the most effective digital marketing channels. Make sure your company has solid email marketing strategies with these five tips.
Visual content is what drives social media. Make sure your brand is producing shareable images and video that drive awareness and traffic.
With sales and marketing alignment, your reps will focus on more leads and be better equipped to close.