Never has Facebook given marketers looking to execute on an inbound marketing strategy this particular freedom.
Following a redesign, Facebook now allows operators of Facebook Fan pages to send invitations to their Fan page through e-mail lists. What does this mean for you? Simply put, you can now take any aggregated list of e-mails you have and plug it into Facebook, allowing you to get more visitors to your page. Hopefully, you’ve implemented your online marketing strategy in your Facebook page and the surge will result in some new fans. Here’s how…
As years tend to go, 2010 was emblematic of change in B2B companies and markets.
With the recession on many people’s minds, it’s hard to exactly pinpoint the spenders, savers and sellers. But they were all well-represented. In the next year, 2011, much of the same can be expected. Tony Zambito, the author of this article, contends that new buyer and sales trends will emerge in the coming year, which will a widespread impact. What exactly will change? Here are some of Zambito’s predictions: Buyers will look to get more for…
Corporate blogs are awesome. Blogs can push content through all of your marketing channels, build customer relationships and highlight your industry savvy. Now—make your blog even more awesome. If you’re low on ideas, Jeff Bullas has 90 of ‘em. Here are 5 greats: Write about customers successes: write up a case study about a client’s successful project; they will often let you publish their name Sign up other staff to write on topics in your industry or market that they are passionate about Add credbility banners such as how many subscribers, number…
Steve Blank is a serial entrepreneur and angel investor with a penchant for involving himself in successful ventures. Presenting at Stanford’s Technology Ventures Program, the speaker took the stage to opine on a bevy of topics. In this video, the speaker delves into subjects pertaining to risk management in companies. For startups, failure because of inferior software is a rare case. More often, being unable to acquire customers and succeeding in finding a snug market fit are the culprits. So while you’re burning through your business venture capital and not focusing on scaling a business, you’re running a company into…
This is a part of a series that was created to help you get the practice of outbound prospecting built into your company. This series will walk through the process, necessary roles, in addition to guides for each role to help your company get started quickly. In the next few posts, I’ll be releasing the contents of a quick start guide for the outbound prospecting manager to use to attain success during this process. Automate! Your automated platform, or sales CRM, is the place where you should store all of the data pertaining to your outbound initiative and track it…
Marketers are often asked to do more with less. Companies may request that marketers improve efficiency and preserve resources, all while ensuring that the collateral that is produced maintains its relevancy and quality. So what’s the secret to accomplishing those goals with your content marketing strategy? Good freelancers. In my role with OpenView Venture Partners, I’m responsible for a large portion of the firm’s content marketing (which I recently discussed in a post for the Content Marketing Institute). My goal — and my boss’s, too — is to produce quality, relevant content in a timely, consistent manner. As much as possible,…
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“In a highly competitive market, marketers often get deluged in activities which are tactical in nature. In doing so, brands may lose focus on pursuing its vision.” So says Harish B. Kochi at the Marketing Practice Blog. He goes on to list 10 Questions About Your Brand that you must ask while building an extraordinary marketing strategy. These questions revolve around strategy but are more so focused on keen product vision. Here are my 3 favorite branding questions: What is your brand’s core strength? In order to have long-term profitability, your brand…
Trust is important for the customer experience. Vital, even. But if you feel like unwrapping that in 5 easy steps, Rohit Bhargava at the Influential Marketing Blog has just the thing for you. In his post 5 Ways To Accidentally Lose Your Customer’s Trust Online, Bhargava shows how a marketing strategy, even when conducted with the best intentions, can dismantle trust and destroy customer engagement. My two favorites: Not listening to what consumers are asking for It’s all too easy to unintentionally ignore a customer’s request, such as: “Allowing comments without responding…
Great customer service is hard to come by, and when it falters, damaging the overall customer experience, there’s a slow recovery period. However, if you’ve built a team of consummate professionals and are receiving positive, engaged feedback from your users, you should track that data and use it to your advantage. Make it go viral. Service Untitled uses The 2010 Business Impact of Customer Experience Report to essentially show how positive feedback can turn into a successful launch. The Report examines how customer experiences affect the overall success of businesses: It affects…
