Going to SXSW 2012? Before you embark on your technology seminary journey, there’s a lot of vital information that you’d be better of knowing. Now, this information isn’t going to help your business take off, per se. But it might just indirectly help. The advice offered herein is intended to pragmatically improve the SXSW experience, one tip at a time. Here’s what you need to know: Make sure you wear comfortable shoes. You won’t have the luxury of taking too many breaks or stops, so being prepared for the long haul will serve you best. Keep your head on a…
Influence Channels Articles
How the Subconscious Influences Customers’ Cognitive Decisions
Not all customer decisions are based on hard facts. People aren’t unbiased creatures. There is usually an angle or a preference influencing every decision. When it comes to companies with high-profile brands, there are a lot of subconscious factors influencing the customer. Using Coca-Cola as an example, it was discovered that there is a strong connection between the customer and the soft drink. After some research, executives at the company realized that their product also creates personal time for people as individuals. It’s sort of a vacation in a can. And at Coca-Cola, the company strategy and marketing strategy was changed to be…
How to Hire an Influencer Relations Specialist
This is a part of a series that was created to help you define build the practice of influencer marketing into your company. This series will walk through the process, necessary roles, in addition to guides for each role to get started with influencer marketing quickly. Over the next several posts, I will break apart the key steps the sponsor is responsible for when launching an Influencer Marketing program. Do you need a full-time influencer relations specialist? For many companies, the answer is probably no, but it depends on your goals. For example, if you want to target 5 to…
What System Should You Use to Manage the Influence Program?
What will you use to manage your database of influencers? How will you manage activities? What tools will you use to track open opportunities? This is a part of a series that was created to help you define build the practice of influence marketing into your company. This series will walk through the process, necessary roles, in addition to guides for each role to get started with influence marketing quickly. Over the next several posts, I will break apart the key steps the sponsor is responsible for when launching an Influence Marketing program. Editor’s note: This post is a part of…
Make ‘Em Click: How the Always-Evolving Facebook Can Work for You
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Labcast: Top Marketing Challenges for Entrepreneurs with Jay Ehret
Jay Ehret is on a quest to help entrepreneurs become great marketers. He joined us via Skype for a podcast session to discuss the top marketing challenges entrepreneurs face. Join us for this great discussion! Episode 23: Top Marketing Challenges for Entrepreneurs with Jay Ehret Check out Jay’s blog here: http://themarketingspot.com/blog
The Best B2B Viral Video Ever Comes from … A Glass Company?
Do you think your product or service is boring? Could it possibly be more boring than glass? Maybe, maybe not—but Corning Glass’ YouTube video is a stellar example of how B2B marketing is done. The video doesn’t show what glass does—everybody knows what glass does! What it does show is what glass can do. When it comes to marketing, don’t think purely of your product. Think about your customers, how your product is changing their lives, and the best methodology of connecting with them on a deep personal (and entertaining) level.
How to Make Your Facebook Page the Best of the Best
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6 Ways to Make Your Small Business’ Website Pop
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The Startup Approach to Advertising
Life can be tough for startups.
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