Learn six best practices for combining social media and customer service.
Cynthia Clark of 1to1 Media writes that “many business leaders want to invest in social customer service because they recognize that it’s more cost-effective than replying to contact center calls,” but she warns that “unless it’s used well, social media can do more harm than good.” To help you meld social media and customer service, she offers six tips.
Read five tips for getting emails read and not dumped into the spam folder.
Getting emails read “can be a science,” and you’re competing against a whole slew of other scientists. In 2010, “there were 294 billion emails sent each day,” and “more than 97% of email messages sent over the Internet are unwanted.” To help get your emails opened and read, the Outlook team presents a series of five tips in a guest post at Mashable.
Tailor your content marketing efforts with these tips from the CEO of a content-discovery platform.
Maria Tabaka, small-business advisor, spoke with Outbrain CEO Yaron Galai about some of the most important principles of content marketing. His list of tips will help “ensure your efforts produce quality pieces of content,” instead of “thinly veiled marketing pushes that your readers can see right through.”