Learn why reputation marketing is vital to every business and what you can do to improve yours.
Scott Metcalfe, chief strategist at Fetch Local Customers, writes in Convince and Convert that reputation marketing should be a top priority for all businesses.
Read five reasons why being an introvert is actually a strength for both publishing content and achieving your business goals.
Melissa Ng, co-founder of PianoVerse, writes in Copyblogger that an introvert possesses five qualities that “give you an advantage in building your trustworthiness and credibility.”
See how you can make a difference in your email marketing with these simple ways to get your message across faster.
Chris Brogan, CEO of Human Business Works, offers nine ways to improve your email marketing on his personal blog.
Still not sold on Google+? Social media consultant Jesse Stay explains why you’re missing out on some crucial opportunities to take your social media strategy to the next level.
Wondering what your business can gain from Google+? In this Q&A (adapted from a previously recorded Labcast), social media expert Jesse Stay, author of Google+ for Dummies breaks down the pluses and minuses.
Learn how to use LinkedIn for business more effectively by avoiding these common missteps.
Alyson Shontell of Business Insider offers a list of mistakes commonly made when using LinkedIn for business.
Learn about the new Pinterest business page and how to create one for your business.
Tehmina Zaman, business strategist at Pinterest marketing expert, offers a step-by-step guide to creating your Pinterest business page in a guest post at jeffbullas.com.
Read about how Coca-Cola is using brand storytelling to remake marketing and earn new customers all over the world.
Robert Rose, founder of Big Blue Moose, writes in Content Marketing Institute that content, and specifically brand storytelling, is “going to reshape the strategic marketing process.”
Learn six best practices for combining social media and customer service.
Cynthia Clark of 1to1 Media writes that “many business leaders want to invest in social customer service because they recognize that it’s more cost-effective than replying to contact center calls,” but she warns that “unless it’s used well, social media can do more harm than good.” To help you meld social media and customer service, she offers six tips.
Read five tips for getting emails read and not dumped into the spam folder.
Getting emails read “can be a science,” and you’re competing against a whole slew of other scientists. In 2010, “there were 294 billion emails sent each day,” and “more than 97% of email messages sent over the Internet are unwanted.” To help get your emails opened and read, the Outlook team presents a series of five tips in a guest post at Mashable.
Tailor your content marketing efforts with these tips from the CEO of a content-discovery platform.
Maria Tabaka, small-business advisor, spoke with Outbrain CEO Yaron Galai about some of the most important principles of content marketing. His list of tips will help “ensure your efforts produce quality pieces of content,” instead of “thinly veiled marketing pushes that your readers can see right through.”