Learn why social marketing represents the greatest opportunity to make agile marketing a success – and to break through to your customers.
Ekaterina Walters, Social Media Innovator at Intel, describes her experiences with social marketing at REI and how it represents agile marketing done right.
Rethink which Facebook metrics you focus on and learn how to measure the return on your advertising.
Avinash Kaushik, Digital Marketing Evangelist at Google, offers insights into how to study and interpret Facebook metrics in a post at his personal blog Kaushik.net.
Before bringing a social media manager on board, make sure you get it right by avoiding these common mistakes.
Hollis Thomases, founder of Web Ad.vantage, offers seven missteps to avoid when hiring a social media manager.
Get the scoop on social PR with seven guides from across the web that keep more consumers and journalists interested in your brand’s story.
Tom Pick of Webbiquity offers seven social PR tips and guides in a post at Social Media Today.
Learn how to write a networking email that gets opened, read, and responded to, instead of simply dumped into the trash.
Rand Fishkin, CEO of SEOmoz, offers a guide to writing an effective networking email in a video post as part of his company’s Whiteboard Friday series.
Get your social media marketing in order for the coming year with this checklist.
Jasmine Sandler of ClickZ provides a social media marketing checklist for the new year in a post at Mashable, including “a review of SEO from a social standpoint.”
Read eight reasons to avoid hiring a PR firm.
Jeff Haden of Blackbird Media offers eight reasons why hiring a PR firm may not be the best fit for your company.
The concept behind influence marketing is simple: connect with your buyers through the people they’re already listening to. Author and expert marketer Andrew Davis provides three steps to get you started now.
Newsflash: you aren’t the only one competing for your customers’ attention. The truth is they are bombarded by messaging every day, and if you’re an unknown quantity you’re going to face quite an uphill battle for their attention.
But what if there were a way for you to be introduced to your buyers by someone who they already know and trust? That’s what influence marketing is all about.
Rethink your Pinterest strategy with these tips for an effective business page and profile.
Tehmina Zaman, Pinterest expert and online business strategist, offers ten methods for optimizing your Pinterest strategy in a guest post at JeffBullas.com.
Learn why reputation marketing is vital to every business and what you can do to improve yours.
Scott Metcalfe, chief strategist at Fetch Local Customers, writes in Convince and Convert that reputation marketing should be a top priority for all businesses.