Social media isn’t the black hole that many business leaders seem to think it is. Discover how to become a social rock star in as little as a few hours a week.
While social media adoption is certainly widespread by now, many business professionals still claim to be too busy to commit to personal social media branding activities.
Personal branding consultant Dorie Clark, author of Reinventing You: Define Your Brand, Imagine Your Future, says that for the most part, the excuse is just that — an excuse. The truth, Clark says, is that making time for social media and branding takes a lot less time than you might think.
Want to become the go-to expert in your field? Author and consultant Dorie Clark shares the two most important things you can do to unleash the thought leader inside of you.
Much as some business leaders might wish it was the case, establishing yourself as a thought leader isn’t as simple as setting up a blog, writing a few posts, and trying to acquire as many Twitter followers as possible.
Social is a truly democratizing medium, so cut through the nonsense to discover who the real social medial influencers are.
Just because you stand on a taller podium and have a larger audience doesn’t necessarily make you the most influential. But how do you find out who is being truly influential? That’s exactly the task that Haydn Shaughnessy has undertaken at Forbes. After carefully crafting and re-crafting his criteria he has come up with the list of 2013 most important social media influencers.
Want to make yourself hireable no matter the economic environment? Author and personal branding expert Dorie Clark explains how becoming a thought leader can help transform your career.
The economy might be improving, but the job market in most industries has yet to totally stabilize – and it may never return to what it once was.
The truth, says branding consultant Dorie Clark, author of Reinventing You: Define Your Brand, Imagine Your Future, is that we’re entering an age in which employees are increasingly commoditized. And the only way to fight back against that shift is to be perceived as a thought leader — the go-to expert in your field.
With more channels to manage than ever before, it can seem daunting, but there’s a way to manage all your social media in 30 minutes a day.
Mentions, likes, pins and posts. Wherever you look there’s probably a notification for your company’s social media presence popping up. With more social networks than ever before, it can be easy to get bogged down in trying to stay on top of it all. Matt Wesson explains in a post at Pardot that the reason you’re spending so much time is because you probably don’t have a plan. But by checking out his infographic you can learn how to manage your social media in 30 minutes a day.
In this week’s Labcast, Triberr founder Dino Dogan shares entrepreneurship lessons he has learned building a social business and explains why it is more imperative than ever for companies to amplify their reach.
If you have ever written a blog, you know that aside from creating your actual posts, your next biggest challenge is often getting people to read your content. After all, with well over 180 million blogs floating around in the ether, there’s plenty of competition, no matter what topic you’re blogging about. That’s why it’s so important to promote your blog socially using Twitter, LinkedIn, Google+ or any of your other favorite social channels.
Unfortunately, if you don’t have a huge following, it can be a real challenge trying to get traction with your blog. Many bloggers are lucky to get just a few tweets or shares for every post they write. The good news is that there is potential solution out there called Triberr that can make sharing your content a lot easier.
