Blogger and entrepreneur Andrew Chen offers a simple test to help you face the facts and get honest about your market size.
Every entrepreneur wants to believe their product is taking on a big market. Sometimes they’re kidding themselves.
Read about the development of Apple’s brand pricing strategy from the company’s former CEO John Sculley.
John Sculley, former CEO of Apple, discusses brand pricing strategy “in the early days of the Mac which may help marketers understand how Apple might be thinking about pricing in the post-PC era.”
Read how to use what-if scenarios to separate the truly great market solutions from the good ones.
John Mansour writes in On Product Management that determining which market solutions are best for your company is as easy as “incorporating ‘what-if’ scenarios” into your decision-making process.
Crowd Valley co-founder Paul Higgins provides clear and effective tips for targeting the right market and taking it by storm.
It’s the first big strategic decision any entrepreneur has to make: what market should you be attacking? The right answer can mean the difference between failure and success, and unless it’s a market you can quickly establish yourself as a leader in, the result will likely be the former.
Our guide to customer segmentation concludes with tips for successfully presenting your findings to stakeholders and translating your data into action.
In order to help you identify your best current customer segments, we’ve broken the process down into five clear steps. Check in weekly as we walk you through each step, from setting up your project to performing customer data analysis, executing data collection, conducting customer segment analysis and prioritization, and implementing the results into your organizational strategy.