While there is never a shortcut to a dream, there are shortcuts that can make your time spent in front of a computer more efficient.
In WordPress particularly, a lot of time can be lost when you’re not maximizing your keystrokes. So what are some examples of plugins that can help you improve your efficiency? Content marketing strategy expert Brody Dorland says that, first, you need to start with productivity tools. To keep you organized, consider utilizing a WordPress Editorial Calendar plugin. This solves a major problem for many marketers — keeping track of your editorial…
Previously in this series, our panel of experts weighed in on the most common mistakes content marketers make and provided their top three tips for success. In the last of this three-part series, Jay Baer, Ann Handley and Joe Pulizzi offer advice for using social media effectively in a content marketing strategy. What are your top three tips for leveraging social media with content marketing? Jay Baer, Social Media Strategist and Speaker, Convince and Convert Social media marketing is about people, not logos. Whatever you do, make sure you are interacting with customers and prospects on a human level. Acknowledge…
Got the content marketing strategy blues? Then it may be time to get your email newsletter singing. Whether you’re looking to create a newsletter from scratch or just refine your current one, there are a few notable considerations to mull over. For starters, you need to remember to outfit your newsletter with compelling and relevant content in order to hold the attention of your readers (or gain new subscribers). In this video, content marketing expert Joe Pulizzi says that the best newsletters have an average open rate of more than 20 percent. Additionally, your newsletter should be arriving in your readers’…
Last week, we asked our panel of experts about the most common mistakes businesses make around content marketing. In part two of this series, Jay Baer, C.C. Chapman, Ann Handley and Joe Pulizzi each offer their top three best practices for a successful content marketing strategy. Next week: What are some of the best ways organizations can utilize social media? What are your top three content marketing tips for small and expansion stage businesses? Jay Baer, Social Media Strategist and Speaker, Convince and Convert Atomize your content. In other words, take your big idea and turn it into many, smaller…
If you have 60 seconds, you can get acquainted with corporate blogging. In this video, content marketing dynamo Joe Pulizzi encapsulates the topic in no less than a minute. His take? Corporate blogging is integral to any content marketing strategy. Here’s what else he said: It needs to be created authentically. Remember that you’re not selling — you’re providing a learning opportunity. Buy-in is a must. Either you will have one person spearheading the blog or you can have a team of bloggers. Regardless of the logistics, dedication is a must. Aside from the obvious tie-in to your social media…
Let’s face it: search engine optimization has a lot of moving parts. And while keeping a handle on the all-important (and ever-changing) world of SEO can be an endless challenge for content marketers, there are still plenty of simple steps you can take to increase page value in search. For example, one of the simplest and most overlooked tactics is to properly use SEO anchor text. What is anchor text? This is anchor text! Basically, it’s the visible, clickable text in a hyperlink. Simple enough, right? But what many online marketers that are new to SEO don’t realize is that the…
Mentioning analytics and content marketing opportunities in the same sentence will usually draw some dumbfounded expressions.
This is because there’s an apparent marketing disconnect between the two as co-dependents. Without analytics to measure your content marketing strategy, you would be hard-pressed to have any sort of analytical sense of how your content is performing. Conversely, without content, your metrics would have fewer things to measure. George Passwater, SEO content marketer extraordinaire, offers an insightful take on the fusion of SEO and the creation of content marketing opportunities. In his eyes, there are a number of oft-unexplored…
We spoke with some of the best content minds in the business to get their thoughts on the hottest topics in the world of content marketing and social media. In the first of this three-part series, Jay Baer, C.C. Chapman, Ann Handley and Joe Pulizzi discuss some of the top content marketing missteps to avoid. Next week: What are your top three content marketing tips for businesses? What are the most common mistakes companies make when executing against a content marketing program? Jay Baer, Social Media Strategist and Speaker, Convince and Convert The most common mistake is believing that all…
If your content stories are hitting the web so fast that your employees don’t even know about them, you may need to reconsider the importance of keeping your team in the loop. Having a content marketing strategy that values timely stories is a great tool. But giving your employees the ability to capitalize on your content is an even better idea. When you give employees the scoop, you enable them to utilize your content better and improve internal engagement. They can network with contacts, discussing the breaking stories that your company is putting out. While having a quick trigger (and…
Could content farms offer new possibilities to marketers looking to bolster their content marketing strategies?
Yes and no, says Jodi Harris, a content strategy consultant. Like most tools at a marketer’s disposal, content farms come with pros and cons. But some traditionalists believe that the cons associated with content farms meet multiple definitions. Content farms capitalize on search engines through the use of proprietary algorithms. While still unrefined, they’re quickly becoming wily within their domain. The basic premise is that the more relevance a search topic gets, the more likely it…
