Think of your old content as leftovers from a meal.
Would you throw away perfectly good leftovers? If you have old content that’s still fresh and relevant, by all means, reuse it in your blog, writes Chris Brogan in a recent post. (Warning: Google may penalize websites for copying and reusing content verbatim — don’t make this mistake.) Brogan advises writers to approach their old content with a new perspective. As an example, you may want to use content from a few years ago (if you’re so fortunate) as the foundation for a…
Are 200-page case studies the wave of the future or a thing of the past? Joe Pulizzi, founder of the Content Marketing Institute, says that lengthy case studies are becoming increasingly rare. But the impetus for this has been the need for more dynamic case studies — ones that can be digested by a number of audiences, through multiple mediums in varying durations. The inflexibility of the 200-page case study has relegated it to a very niche market, says Pulizzi. For more information on case studies and the role they play in content marketing, watch this short video from OpenView Labs.
Joe Pulizzi and Robert Rose stop by to discuss the challenges of content marketing and how to get past them.
Have a minute? Check out this series of short video primers with content marketing expert Joe Pulizzi.
When managing a large team or network of bloggers, the temptation to leave your fingerprints on every step of the blogging process can be great for some. But this can turn into micromanagement really quick, warns Alison Bolen of SAS in a recent video. If you’re expected to manage such a large domain, it’s more than likely that there are checkpoints and safeguards in place that don’t require you to control every last facet of the blogging. As Bolen explains, you must counsel your bloggers, but you shouldn’t do the work for them. At some point, you’ll need to let…
A picture is worth 1,000 words. Marketers must understand that a single photo can be taken in barely a moment, while writing 1,000 words, on the other hand, can take a heck of a lot longer. In this short video, content marketer Joe Pulizzi provides some insights on making the most out of the pictures you should be taking. (They’re a great way to provide an inside glimpse into your company, too.) Pairing a picture with a short-form, written piece of content can be an excellent way to maximize both mediums. For more utilizing photos in your content marketing strategy,…
Where do the possibilities for infographics in content marketing end? According to Joe Chernov of Eloqua, they may have limitless potential. The truth is (as he notes), any design with graphics and accompanying text can be considered an infographic. A pie chart, for example, is a form of infographic. Infographics are only limited by the imagination. Whatever your desired subject is, says Chernov, there’s likely an infographic to help get your point across. For more informatation, watch the video featuring Chernov.
Many corporate blogs are launched with the goal of acquiring additional press pinned squarely on them. For the blogs, this does more harm than good. Such an approach is misguided. The blogging will be inauthentic, and readers will quickly identify the ruse. You’re far more likely to reach your PR goals if you change your perspective on the corporate blog itself. It is not a means to an end. Instead, it’s an alternate route, according to Tom Johansmeyer, group marketing director at Cross Border. A corporate blog should be an add-on to your current PR efforts. It is not a substitute.…
Creating enough quality content to satisfy a small niche market can be a challenge. So imagine the challenge a major corporation like Intel, which has more than 50 international offices and customers in 120 countries, was facing when it instituted a full-fledged content marketing campaign. So, how has Intel pulled it off? It started with an editorial plan that addressed each market’s unique needs and a buttoned-up editorial calendar that kept everything organized, explains Pam Didner, Intel’s Global Integrated Marketing Manager.In a great post for the Content Marketing Institute, Didner shares the…
WordPress websites comprise a significant portion of all CMS-powered sites you encounter on the internet.
Given that, there should be an equally large number of tools available to improve the WordPress experience for content marketers. When looking for a tool, it’s best to begin with a content-related goal in mind. Then, review your options. As a WordPress optimizer, Scott Frangos has a number of ideas on getting the most out of WordPress. For smarter internal linking, he recommends a plugin called MaxRef (disclosure: Frangos is employed by the developer). With this plugin, you…
