Get More Customers! provides a detailed overview of B2B lead generation and how to create an effective B2B lead generation machine. It will help you to understand B2B lead generation and why it’s important, learn about successful outbound generation implementation, improve your outbound process, and explore the technologies available to manage the process.
Read about three common business mistakes that can hold you and your company back from reaching your true market potential.
Karl Stark and Bill Stewart, co-founders of Avondale, present three common business mistakes in Inc. that have scuttled great ideas and companies in the past. “If you identify the factors that are limiting your business’s success, you may generate new ideas about how to earn a better return,” they write, and list the three “key inhibitors” as unchangeable circumstances, lack of milestones, and a lack of follow-up.
Read about the innovation framework that set mobile video app Viddy on the way to 39 million users.
Lydia Dishman of Fast Company writes that the rise of Viddy follows an innovation framework that points the company toward continued success. “Lauded as a cross between Twitter and the Instagram of video,” Viddy is “a social-media app for tricking out and sharing 15-second video clips.”
Study the startup success stories of those businesses that came before you to get invaluable insight into how to scale as your company grows.
Too often at tech startups it’s off to the races with code and product development before it’s confirmed that the idea can truly sell.
When it comes to putting a pin on the map, the right spot is not always obvious.
A publicly traded software company took a common approach when it first decided to expand into Europe: it located in the United Kingdom with the expectation of managing all European operations from there. The company hired 12 people over eight years there before finally deciding to pull the plug on this operation, which generated disappointing revenue and market share, along with unnecessary costs such as company cars and personal assistants.
In a post for B2B Lead blog, Brian Carroll discusses lead nurturing and answers several frequently asked questions on the topic. What if salespeople have differing opinions about what a lead is? Carroll suggests gathering your best salespeople together to create a Universal Lead Definition (ULD). What’s the difference between an inquiry and a qualified lead? “A qualified lead fulfills the ULD established by you and your sales team. A qualified lead is ready to talk to Sales; an inquiry is not,” he writes. What defines a stale lead? Carroll says it’s…
With the tie between customer satisfaction and revenues well-documented, some businesses’ lack of customer dedication is perplexing.But as Elizabeth Glagowski of 1 to 1 Media explains in a recent post, it’s not always the result of disinterest. Many companies want to dedicate themselves to customers. The barrier that keeps them from doing this is usually a psychological one, as Glagowski explains. Further exploring the mental block that’s preventing improved relationships with customers, the author believes there’s a direct correlation to failure. Companies simply don’t know where to begin. And the…