Get More Customers! provides a detailed overview of B2B lead generation and how to create an effective B2B lead generation machine. It will help you to understand B2B lead generation and why it’s important, learn about successful outbound generation implementation, improve your outbound process, and explore the technologies available to manage the process.
Business Development Articles
3 Business Mistakes That Are Holding You Back
Read about three common business mistakes that can hold you and your company back from reaching your true market potential.
Karl Stark and Bill Stewart, co-founders of Avondale, present three common business mistakes in Inc. that have scuttled great ideas and companies in the past. “If you identify the factors that are limiting your business’s success, you may generate new ideas about how to earn a better return,” they write, and list the three “key inhibitors” as unchangeable circumstances, lack of milestones, and a lack of follow-up.
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onlyhumannature
Innovation Framework That Brought Viddy 39 Million Users
Read about the innovation framework that set mobile video app Viddy on the way to 39 million users.
Lydia Dishman of Fast Company writes that the rise of Viddy follows an innovation framework that points the company toward continued success. “Lauded as a cross between Twitter and the Instagram of video,” Viddy is “a social-media app for tricking out and sharing 15-second video clips.”
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kaz k
Learn How to Scale from Startup Success Stories: Akamai
Study the startup success stories of those businesses that came before you to get invaluable insight into how to scale as your company grows.
photo by:
Julia Baykova
Tech Startups: Don’t Put the Coding Cart Before the Horse
Too often at tech startups it’s off to the races with code and product development before it’s confirmed that the idea can truly sell.
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The Library of Congress
Going Global: Choosing a Location
When it comes to putting a pin on the map, the right spot is not always obvious.
A publicly traded software company took a common approach when it first decided to expand into Europe: it located in the United Kingdom with the expectation of managing all European operations from there. The company hired 12 people over eight years there before finally deciding to pull the plug on this operation, which generated disappointing revenue and market share, along with unnecessary costs such as company cars and personal assistants.
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katerha
What You Need to Know About Lead Nurturing
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Breaking the Barrier that’s Keeping You from Being Customer-Centric
With the tie between customer satisfaction and revenues well-documented, some businesses’ lack of customer dedication is perplexing.
Image provided by: Frank Gruber
How to Connect With Your Cold Calling Prospects
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Extend Your Sales Cycle for Better ROI
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