Account Development OpenView Labs

Helping companies grow

  • Google Plus+
  • LinkedIn
  • Twitter
  • Facebook
  • RSS
Brought to you by OpenView® Venture Partners

Menu

  • Home
  • About
  • Sales
  • Marketing
  • Product
  • Scrum
  • Recruiting
  • Finance
  • Leadership

Menu

  • Account Development Resources
  • Most Popular
  • Around The Web
  • Ebooks
  • Videos
  • Reports
  • Podcasts
  • Infographics

Account Development Articles

Training Wheels for Inside Sales Reps

Via Geoff Alexander and Company on December 2, 2010 No Responses

Image provided by: SpecialKRB

How do you deal with training inside sales reps who tend to think they know everything (but don’t)? That’s the training question asked of Geoff Alexander. He explores the mysteries of salespeople and furthering business development on his blog. Alexander goes down a list “regarding today’s younger working generation,” providing possibly overlooked traits and suggestions on how to work with them—not against them. For the most part, they didn’t choose this career. It chose them. They pro forma don’t trust authority figures. They are teaching themselves to learn, making mistakes, and learning…

Account Development, Customer Development

Is Creativity Overrated?

Via The Sales Blog on November 29, 2010 No Responses

Image provided by: Lord Jim

The assumption in sales is that its methodology should hinge on creativity. How else will your team rake in huge numbers? But according to S. Anthony Iannarino, creativity may be overrated. Iannarino posits: “While there is much creativity that you can bring to the process of prospecting, it isn’t being creative to avoid the tried and true prospecting methods that are still supremely effective. Your sales 2.0 campaign may be very creative, but not applying the old-fashioned sales 1.0 effort required to succeed in prospecting isn’t being creative; it’s being lazy by…

Account Development, Customer Development

Information Translates to Success in Major Account Management

Via JF Blogit on November 15, 2010 No Responses

The value of gathering intelligence before you engage in a plan is immense.

Image provided by: greenlagirl

Yet many people forego this step in order to hastily launch their plan. When it comes to managing top-tier customer accounts, this can backfire in a plethora of ways. If you’ve ever seen a colleague fall flat on their face or if you’ve done it yourself, the mistake is typically rooted in a lack of information. For this reason, it’s vital that you collect as much information as you can to provide better customer service to your largest accounts.…

Account Development, Customer Development

Negotiation Mistakes: Learn and Avoid

Via The JF Blogit on November 5, 2010 No Responses

Image provided by: elycefeliz

You’re embroiled in a heated negotiation. All cards are on the table. But something goes wrong. Did you make a mistake? Would you know it if you did? Recognizing common mistakes is the best way to overcome them, and Jonathan Farrington has put together a comprehensive list of The 40 Most Common Mistakes Made By Negotiators. Some of the best bits: Being intimidated by rules set by the other side Believing everything the other side says about you, your service, your competition, etc. Paying too much attention to price, rather than value…

Account Development, Customer Development

Reorientating the Classic Sales Funnel

By Amanda Maksymiw October 27, 2010 No Responses

Traditionally, the sales funnel has gone through few, if any, changes. Essentially, at the top of a sales funnel is a wide inlet that allows salespeople to drop in gobs of prospects, indiscriminately. The prerequisites for these prospects are minimal, and for the most part, any prospect with a direct line of contact will do. In this model, your main motivation is to increase the quantities without considering quality. Naturally, this leads you head-first into some issues, as Seth Godin explained. Your main problem will eventually become the shrinking pool of prospects. Because you’re sapping so many prospects from a…

Account Development, Customer Development

Clarifying Issues within the Sales Funnels

By Contributing Author October 27, 2010 No Responses

Inside the sales funnel, roadblocks usually come in familiar forms. One of the most common issues that arises deals with uncertain prospects. Whether through the sales process or because of their particular disposition, the prospect gets cold feet well into the process and becomes indecisive. This presents an obvious issue for anybody looking to get any sort of decision out of that prospect. This troubling conundrum is all too familiar to Bill Caskey, who gets calls asking him to resolve this sort of issue all the time. In short, he says, there is no quick, fix-all solution. It takes more…

Account Development, Customer Development

Shift Competition from Price to Cost

Via S. Anthony Iannarino on October 27, 2010 No Responses

Focus on more than price comparison to gain a competitive advantage.

Image provided by: lars hammar

If your competitor offers a lower price, it is up to you to shift your prospects attention from price to cost. The two are different and “unequal” according to a recent Sales Blog post by S. Anthony Iannarino. One key way to give clients a clearer understanding of cost benefits, is to show them the value. Iannarino writes, “If your product or service creates more than $133,400 in value by saving your client more in direct costs, by increasing their…

Account Development, Customer Development

Dumping Beliefs that Hurt Your Sales

Via The Sales Blog on October 26, 2010 No Responses

Success in sales boils down to the beliefs you hold.

Image provided by: oskay

And if you are holding onto counterproductive beliefs, they’re going to hinder you and your sales process. But the problem is that many people believe in things that don’t help their sales. What are these bad beliefs and what can be done to avoid them? Here are some ideas: If you believe that you’re losing sales to competitors because they run a bigger operation, you’re wrong. Size alone will never determine whether or not you can usurp a competitor for a sale.…

Account Development, Customer Development

Makeover Those Dreaded Sales Meetings

Via Jonathan Farrington on October 18, 2010 No Responses

Sales meetings do not have to be dull, dreary time-wasters.

Image provided by: Great Beyond

Sales meetings are the perfect opportunity to inspire your sales team for the coming week/month/quarter, according to a recent blog by Jonathan Farrington. Farrington presents ten suggestions to help you change those dull, dragging sales meetings into dynamic, inspiring events. Three of his suggestions for firing things up include: Start meetings on-time and set a zero-tolerance policy for late arrivals. Start the meeting with a tone that is relaxed, encouraging and inspiring. Do not deliver negative performance criticism during the meeting.…

Account Development, Customer Development

Using a Hands-off Approach to Achieve Goals

Via The Sales Blog on October 17, 2010 No Responses

If you’re susceptible to distractions, it’s vital that you ensure you’re prioritizing properly.

Image provided by: underminingme

What’s the best way to do this? By delegating duties as needed. The first question you must ask when deciding on who should tend to a problem is, “Who’s the best person to resolve this issue?” If it’s not you, then you need to pass along the assignment accordingly. The pattern that you will see forming is that, most of the time, you will be pawning off duties on others. For those of us that are easily distracted, the opposite…

Account Development, Customer Development

Post navigation

Next
Prev

Free Ebook!

Free Ebook: Get More Customers! How to Build an Outbound B2B Lead Generation Team that Drives Sales
Get More Customers! provides a detailed overview of B2B lead generation and how to create an effective B2B lead generation machine. It will help you to understand B2B lead generation and why it’s important, learn about successful outbound generation implementation, improve your outbound process, and explore the technologies available to manage the process.
Download

Newsletter

Loading…

    Join over 20,000 professionals and get the best new ideas for building technology companies.

    OpenView

    • About
    • Venture Fund
    • Blog
    • Careers
    • Contact

    Resources

    • Most Popular
    • Around The Web
    • Ebooks
    • Videos
    • Reports
    • Podcasts
    • Infographics

    Topics

    • Home
    • About
    • Sales
    • Marketing
    • Product
    • Scrum
    • Recruiting
    • Finance
    • Leadership

    Follow

    Follow @OpenView_Labs

    OpenView® is a registered trademark and OpenView Labs™ is a trademark of OpenView Venture Partners. © Copyright 2010-2012 OpenView Labs. All Rights Reserved.

    Advice to help youGrow Amazing Software Companies

    Join a global community of thousands of executives and entrepreneurs committed to building great companies.

    We will never share your email with others. Still not convinced? Learn more…

    Loading...