For many expansion-stage software companies, professional services are an afterthought. Former Oracle VP Chuck Linn explains why that’s a big mistake for businesses that rely on customer references.
It’s no secret that rapidly growing software businesses love — and thrive on — good customer references. After all, those references are organic, pre-qualified, and, maybe most importantly, inexpensive leads that are very often easier to close. What’s not to love?
So why then, asks OpenView Senior Advisor Chuck Linn, do so many of those businesses approach professional services — their key to higher customer success and satisfaction — ad-hoc?
B2B sales and marketing expert Brian Carroll suggests two crucial things to focus on when establishing your buyer personas.
You never want to walk into a sale unprepared, so it’s always wise to have a strong grasp on who it is you’ll be selling to. Which is why it can be hugely valuable to create buyer personas for your typical customer.
The rise of social media is making the current customer journey model obsolete. Rethink it and reap the rewards.
Mark Fidelman, CEO of Evolve! Capital, writes in Forbes that with social media now being ranked as the “world’s most popular online activity,” it’s time to rethink the customer journey.
Discover ten ways to turn buyers psychology to your advantage and help your visitors convert.
Julia Fayre, Lead Web Designer at Web Media Tree, writes in Social Media Today that understanding buyers psychology is “the ‘secret’ to more sales,” and she presents a HelpScout infographic that covers ten ways to leverage psychology for conversions.
Learn best practices for making Twitter one of your central customer service channels.
Leonie Bulman of WaveMetrix writes in Convince and Convert that when it comes to customer service channels, “Twitter is the channel all brands should be using to provide customer support.”
Transform your existing users into brand advocates with customer engagement tools.
Janine Popick, CEO of VerticalResponse, reminds business owners not to overlook existing customers and points to two customer engagement tools that may turn your current buyers into evangelists.
Learn why social media may be the future of customer service and what you can do to get your team there today.
Steven Van Belleghem, Inspirator at B-Conversational, writes in Social Media Today that the future of customer service lies in the digital world, particularly in social media. He discusses five dimensions that are the foundation for solid online customer support, and he shares the insights of 16 experts in the field.
How satisfied are your customers with your product? Customer service monitoring and reporting serves as a finger on the pulse.
In a previous post, customer service expert and OpenView Senior Advisor Bill Price, Founder of Driva Solutions, explained how important it is to identify the customer service metrics that matter most. But just how often should your customer service team be gathering, reviewing, and relaying that data to ensure they’re ideally positioned to deliver the most value through customer satisfaction and support?
