In this quick guide you’ll discover the six key performance indicators (KPIs) you need to monitor to analyze your SaaS company’s performance and track your growth  — without drowning the business in useless data.

For many SaaS company founders and execs it’s understandably easy to get obsessed with tracking performance. It certainly doesn’t help that there is no lack of data to sift through

Before you know it, you can easily be submersed in wave upon wave of metrics and corresponding acronyms — customer acquisition cost (CAC), annual recurring revenue (ARR), annual contract value (ACV), lifetime value (LTV), just to name a few. At its worst it can be like searching for clear answers in a bowl of alphabet soup.

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Say goodbye to the days of sustainable competitive advantage. Strategy expert Rita Gunther McGrath explains why competitive advantages have fallen victim to shorter and shorter shelf lives, and why you need to embrace a transient competitive strategy instead.

For years, entrepreneurs who founded — or were planning to found — a business have heard a common refrain: Every business strategy must work toward developing a sustainable competitive advantage.

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There are countless ways to approach the culture of your business, but the key is to identify your specific culture code and build around it.

Free beer. Foosball tables. Unparalleled transparency. Talk like a pirate day. Each has been touted as a cornerstone of a corporate culture of some kind or another. But the fact is any and all of them can work for your business. In a post at OnStartups, HubSpot co-founder and CTO Dharmesh Shah says it doesn’t matter which one you pick, just as long as you truly love your culture code.

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What makes a thriving company culture tick? HubSpot co-Founder and CTO Dharmesh Shah offers an inside look behind the company’s roadmap for developing what was recently voted the “Best Company Culture in Tech.”

March was a busy month for HubSpot. Not only did it capture the title of “Best Company Culture in Tech” in OpenView’s first annual Cultural-Fit-ology March Madness Tournament, it also released The HubSpot Culture Code, a presentation of the company’s beliefs, values, and practices that — as of this writing — has racked up nearly 300K views since its release in late March.

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No, you don’t have to be the next George R. R. Martin. But as an entrepreneur you need to be able to inspire others, and learning how to tell your company’s story is one of the most important things you can do.

Earlier this year, Dag Kittlaus, the innovator who co-founded voice-command app Siri and sold it to Apple in 2010, gave a speech to entrepreneurs and tech founders at 1871, a Chicago-based co-working location for digital startups.

Kittlaus covered a variety of common startup issues and shared several lessons from his time with Siri (like, for instance, why you don’t have to be an engineer to build and sell a highly technical software product). But one message in particular stood out to Andrew Follett, founder and CEO of online video production service DemoDuck: “Learn to tell your company’s story.”

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OpenView’s Cultural-Fit-ology March Madness tournament came to a thrilling conclusion with HubSpot and SEOmoz locked in a battle to decide who has the “Best Company Culture in Tech.” The results are in and we have a winner.

After four rounds of head-to-head competition with some of the best names in tech, one company has emerged as OpenView’s first ever Cultural-Fit-ology champion.

And the winner is…

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It’s the finals of OpenView’s Cultural-Fit-ology March Madness tournament and only one company can emerge on top. Who will take home bragging rights for having the best company culture in tech? You decide.

It all comes down to this. We started with 16 of today’s top tech companies, each with a reputation for having incredible company culture and lines of aspiring employees wrapping around the block. Now two remain: HubSpot and SEOmoz. Only one will be crowned king of company culture.

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HR blogger Kris Dunn of HR Capitalist and Fistful of Talent shares his insights into what defines corporate culture and how to strengthen it within your company.

Corporate culture means many things to many people. In a previously recorded podcast, Kris Dunn, Founder of Fistful of Talent and Chief Human Resources Officer for Kinetix, spoke with OpenView to provide a clearer picture of what corporate culture actually entails, the secrets to properly identifying your own company’s culture, and how to develop it into something strong enough to be foundational.

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OpenView’s tournament to determine who has the best company culture in tech continues with the winners from Round 1 facing off for a trip to the Final Four. Cast your vote to decide who advances!

In the spirit of March Madness, OpenView selected 16 of today’s top tech companies — each with a stellar reputation for unique and exceptional company culture — to compete in a bracket-style tournament where readers vote to determine whose culture reigns supreme.

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