This Year’s Highlights for B2B Marketing
December 26, 2011
A B2B Marketing Year in Review
Ah, another year is over. I am still finding it hard to believe that we are just days away from 2012. Before I welcome the new year, I thought it would be cool to take a look back at this past year and share a few key trends and events that shaped B2B marketing for better or for worse in 2011:
Winter
- Content curation blows up as a trend within content marketing, allowing marketers to develop thought leadership and share more content
- A renewed focus on Influencer Marketing causing tools like Klout to gain popularity
- The ultimate guide to corporate blogging is released giving every B2B company a quick and easy process to follow to start blogging
Spring
- The takeoff of the daily deals sites gets us thinking – Does Groupon promotion really work?
- B2B companies begin to feel the pains of the challenges to content marketing
- LinkedIn IPOs and the social media landscape shifts
- The Bruins win the Stanley Cup and share 5 great lessons every marketer can learn from
Summer
- We meet the cute creature that is Google Panda
- Google Analytics is revamped allowing B2B marketers to get a deeper dive into the analytics on their sites
- Launch of Google+
- Joe Pulizzi (OpenView senior adviser) and the gang at CMI hosts the inaugural Content Marketing World in Cleveland, OH – already can’t wait to go next year!
Fall/Winter
- Content marketing is increasingly becoming more widespread among B2B companies (See the MarketingProfs/Content Marketing Institute for more details)
- Launch of Google+ and Twitter brand pages giving marketers more control over how their companies are portrayed on the social networks