Would you ask your mechanic to give you medical advice?
If you would, then you’re likely not getting the best advice about your health. Much in the same way, the average marketer isn’t qualified to dispense advice about everything. Yet they may be inclined to give advice on matters outside of their expertise, such as sales. That’s precisely the problem Fearless Selling tackles in a recent post.
When marketing enters sales territory, they’re likely not speaking from firsthand experience. And while their input may have good intentions, salespeople that follow this advice may be steered in the wrong direction. While plenty of good sales advice can come from marketers, use caution and be discriminating when checking the credibility of the sources.
For more on this subject, read the full article over at Fearless Selling.