The Rise of the Social Recruiting Trend

by Mashable

Social media is now a primary resource for recruiters looking for talent. Are you taking advantage of this recruiting trend?

recruiting trend Sudy Bharadwaj, co-founder and CEO of Jackalope Jobs, writes in Mashable that for recruiters, “social media is becoming less about connecting with friends and colleagues and more about job candidate research.” He cites a Jobvite survey that found 92% of recruiters using social media to find talent. This recruiting trend might be here to stay, since “recruiters are placing more emphasis on job seeker personalities depicted on social media profiles…than they are single sheet summary of their careers.”

Bharadwaj lists four reasons “recruiters should stop accepting traditional resumes and instead focus their attention on the social job search.” First and foremost, Bharadwaj writes, it’s a better representation of candidates, and social media profiles encourage creativity. Recruiters also get an immediate glimpse into a candidate’s personality in a three-dimensional way with Youtube and Vimeo videos. This recruiting trend may not be for everyone, Bharadwaj concedes, but unless you’re recruiting for highly technical jobs, traditional resumes may be holding your recruitment back.