The Importance of QA in Content Marketing – 5 Content Marketing Nightmares
November 16, 2010
5 Content Marketing QA Nightmares
- A typo in your eNewsletter
- Including the wrong art card in a video
- Forgetting to promote other content
- Including a broken link
- Grammatical errors
The previous 5 items are a few errors I spotted in content development efforts during the past few weeks. These are silly errors and should not happen! A couple of weeks ago I shared OpenView’s process of creating checklists to ensure these mistakes are minimal. If you are new to creating checklists, here are some tips:
- Be thoroughÂ
- Be specific
- Be comprehensive
- Be granular
- Be detailed
- Be sure (have someone else go through your checklist!)
Follow these simple guidelines to ensure your nightmare doesn’t become a reality. After all, you are participating in content marketing to increase your customer engagement. You wouldn’t want to turn someone away due to a small problem you could have caught during a QA step.
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