What is the future of recruiting? Some argue it’s finding unique and innovative ways to make meaningful connections with targeted talent. And for at least one company, the future is now.
In a recent post for TLNT, Ron Thomas, a Principle at StrategyFocusedHR, discusses what he’s calling “Recruiting 3.0,” best exemplified by what he felt might be the greatest campaign for a senior executive he has ever seen. LivePerson, a Customer Experience Management and Live Chat Software company, announced their search for a Chief Technology Officer with a video that leads not with a description of the role and its expectations, but rather with personal statements from the company’s CEO and various employees talking about what working at LivePerson is all about. In addition, the company emphasizes its commitment to community service by announcing that the job offer will include $10,000 to a charity of the new hire’s choice.
By focusing their campaign as a reflection and promotion of company culture, LivePerson is hoping that it will increase its chances of connecting with candidates who are the right fit. And by making it an organizational process, the company is making sure its inside talent is engaged and motivated, as well. To watch Liveperson’s “Are You a CTO with a Heart?” video, and for more tips on who to bring Recruiting 3.0 to your organization, read the full post by Thomas.
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Utilizing video can be a way to set yourself apart on both sides of the recruiting table. Read this post and decide whether video resumes are a passing craze or bound to stay. And for more tips on how to stand out in the applicant crowd, look no further than this post from the OpenView blog.