The Blame Game: A Quick Look at Accountability in Sales

When your company is catapulting over its sales goals and the operation is running without a hitch, who gets the credit?

Every member of the team should be praised, from accounting to marketing. But what happens when the sales goals aren’t met? Is marketing getting scolded? In such a situation, says Rich Chiarello, president and CEO of Above the Line, sales is likely going to take the brunt of the blame. But Chiarello states that such a judgement is inequitable. Instead, companies should be focusing on spreading accountability around the workplace, making everybody more responsible for the bottom-line results.

For more from Chiarello, watch the video from OpenView Labs.