What is employee engagement all about?
That depends on your particular definition. As far as HR expert John Hollon is concerned, there’s only one definition he regards as “the best.” It came from Jim Whitehurst, CEO of Red Hat. Whitehurst explains that there are three levels of employee engagement, each representing an increased willingness to deliver for the company.
The first level of engagement revolves around telling people what to do and watching them do it. The second level is about having employees that already understand what’s expected of them, resulting in them working more autonomously. The final level requires complete engagement, and when employees are at this point, they are usually willing to walk through walls for the company they work for. To read Whitehurst’s full definition of employee engagement, along with additional thoughts and commentary, read the full article by Hollon.
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Wondering how to boost internal employee engagement with some of your company’s efforts such as content marketing? Read this article by OpenView to get your answer. Disengaged employees have it rough. But so do the companies they work for.